THE
PROJECTS
INTRODUCTION
2023
T
he
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m
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of
All-m
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S
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rvice
C
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p
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P
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THE
PROJECTS
INTRODUCTION
2023
T
he
P
r
o
m
otion
of
All-m
e
dia
S
e
rvice
C
o
o
p
e
r
ation
P
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oje
cts
Contents
目 录
一
二
三
四
五
六
七
八
桂林广播电视台
全媒体服务合作项目推介
Guilin Radio and Television Station
Promotion of All-media Service Cooperation Projects
01
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
02
GUILIN RADIO
AND
TELEVISION STATION
01
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
广播电视广告合作
Hotline
0773-3812611
03
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
广播三套频率全天各1 8个小时准点播报,有效塑造合作企业品牌形
象。钻石席位,独一无二
精准锁定车主人群,全景交通、权威关注。在全天超40次的高频次播
报中迅速传递品牌信息
紧密贴合“交通动态”时段,抢占车主注意力黄金高峰。以“轻松邀约”
的形式让品牌更具亲和力和感染力
资讯、天气、路况、音乐等单元节目,为车主奉上最精华的乐活信息,
每天多频次播出,提高广告投放触达率,实现全方位的品牌曝光和高性
价比的投放
弘扬中华民族优秀传统文化,传递社会正能量。创意新颖,制作精良,
众多作品在全区乃至全国评选中取得优异成绩,是企业彰显品牌担当的
不二之选
每个周末全天30次高密度轰炸传播,是品牌提高知名度的上佳选择
联动王牌节目,版头、版尾头等舱广告席位,提升收听率,广告效果加
倍,塑造最有质感的品牌形象
ADVERTIS
E
R
M
A
E
D
N
IO
T 广播广告
04
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
“桂林人自己的《新闻联播》”,党委和政府的喉舌,人民的喉舌,第
一时间传递客观声音,凝聚主流民意,引导社会舆论。广告合作形
式:栏目特约、游走字幕
“广西优质栏目金奖栏目”,以人文视角对桂林社会生活进行全方位报
道。市民关注度高,上半段收视率常年稳居2个点以上。广告合作形
式:栏目冠名/特约、子栏目冠名/特约、栏目挂角、游走字幕、广告插
播、资讯服务
收视率最高的电视台自办栏目,节目风格明快时尚、幽默诙谐。广告
合作形式:栏目冠名/特约、子栏目冠名/特约、栏目挂角、游走字幕、
资讯服务、主持人出像背景
深耕桂林的本土化节目。与新媒体融合相生,是开拓市场、拓展全媒体
营销的新尝试。广告合作形式:栏目冠名/特约、板块特约、板块赞
助、栏目挂角、游走字幕、品牌形象片、电子商城、带货直播、公众号
推文等全媒体形式合作
以4-12岁的孩子为主角,众多学生、家长及老师参与其中,在市民中
有较高的影响力和美誉度。广告合作形式:栏目冠名/特约、栏目挂
角、游走字幕、资讯服务
以“全心全意服务三农”为宗旨,是本地农民、涉农企业了解农业信息,
展现自我的新平台。广告合作形式:栏目冠名/特约、子栏目冠名/特
约、栏目挂角、游走字幕、资讯服务、主持人出像背景
普及法律知识,传递文明思想,生动再现本地真实案例,引发关注和热
议。广告合作形式:栏目冠名/特约、子栏目冠名/特约、栏目挂角、游
走字幕、主持人出像背景
紧紧围绕市委、市政府经济工作大局,在产业振兴、乡村振兴、科教振
兴“三大振兴”方面宣传效果明显。广告合作形式:栏目冠名/特约、子栏
目冠名/特约、栏目挂角、游走字幕、主持人出像背景
讲述自甑皮岩万年智慧文化以来,桂林历史文化经典故事和人物,凸显
文化在打造世界级旅游城市中的价值和力量。广告合作形式:栏目冠名
/特约,栏目挂角、游走字幕
05
ADV
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T
R
E
T
L
IS
E
E
V
M
IS
E
IO
N
N
T 电视广告
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
精品栏目合作
Collaboration On
High-quality Columns
06
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
(一)为商业品牌客户量身定制 ,在节目策划筹备 、拍摄制作过程中 ,立体化植
入商业品牌文化、产品及服务信息。
示例:
l 《知·道桂林》品牌栏目 (合作热线: 0773-3812611 )为家装企业特别策划录
制 52 期家装知识分享及消费导航系列专题,市场反馈效果良好。
07
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
精良专题片宣传片摄制、跟拍;
精美宣传册策划、设计、制作
Feature Film and Advertising Video Shooting;
Design and Production of Brochures.
08
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
BRAND
PROMOTIONAL
09
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
大型活动、赛事策划与承办
Large-scale Activities
Events Planning and Organizing
10
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
“
GUILIN RADIO
AND
TELEVISION STATION
11
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
GUILIN RADIO
AND
TELEVISION STATION
12
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
“
GUILIN RADIO
AND
TELEVISION STATION
“
13
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
新媒体业务合作
New Media Business
Cooperation
14
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
“
”
GUILIN RADIO
AND
TELEVISION STATION
15
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
产业发展类合作
Industrial
Development
语言培训
艺考
研学等
16
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
GUILIN RADIO
AND
TELEVISION STATION
17
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
“
”
GUILIN RADIO
AND
TELEVISION STATION
18
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
全媒体直播服务
All-media Live
Broadcasting Service
19
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
桂林广播电视台演播厅、
录音室等租赁服务
Rental Service of
Television Studio and Recording Studio
400 m2
20
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
GUILIN RADIO
AND
TELEVISION STATION
21
GUILIN RADIO AND TELEVISION STATION
The Promotion of All-media Service Cooperation Projects.
The Promotion of All-media
Service Cooperation Projects.2023