URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
组织机构
指导单位：中国文化娱乐行业协会
统筹单位：广州市人民政府
主办单位：中共广州市委宣传部、广州市文化广电旅游局、中共广州市天河区委、广州市天河区人民政府
联合主办：中国亚洲经济发展协会公共艺术委员会
组织单位：文创产业大会·天河峰会组委会
承办执行单位：广州禾一展览策划有限公司
支持单位：广东省当代公共艺术研究中心、天和文化艺术交流促进会、潘鹤艺术馆、高剑父纪念馆、新石湾美术馆、
乔十光美术馆、大湾区国际艺术品保税产业中心、小洲艺术区等
战略合作单位：广东省商业地产投资协会公共艺术委员会、广东省陈设艺术协会、广东省旧城镇旧厂房旧村庄
改造协会、晋民集团、奥雅设计、山水比德、BIG 海珠湾艺术园、地王广场、罗浮宫家居艺术中心、信义·国际
会馆、聚龙古村等
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
2021 年 11 月 19-22 日，城市艺术季 - 广州国际公共艺术博览会简称（PAF）落地广州。参与单位的认可、采购 / 参观群
体的好评、专家学者的支持、专业协会 / 机构的的关注、媒体伙伴的热情以及组委会所有工作人员的付出让本届城市艺术季 -
广州国际公共艺术博览会的首次亮相效果远超预想。作为公共艺术领域的首个专业博览会，我们以建立国内领先的公共艺术
交易平台为宗旨，接下来，我们将以更加饱满的热情来回馈社会各界对我们的信任和支持。
此外，城市艺术季 - 广州国际公共艺术博览会自策划之初的定位就不止是一个活动、一个博览会，而是一个大型艺术节，
覆盖全市的公共艺术 IP 项目。我们致力于让公共艺术从公共而来，回归城市，让它真正介入城市更新发展、提升城市人文价值。
同时，这也会是一个具有超高商业价值的活动，为公共艺术创作者与采购者搭建一个信息互通平台，为塑造公共艺术空间的
艺术家、规划师、建筑师、科学家、市政工程人员等各类空间的打造者、运营者提供参考，让大众有一个专业平台介入公共
艺术，在实现公共艺术市场繁荣发展的前提下，让公共艺术真正为公众服务、为城市建设的参与者服务、为城市服务。
——城市艺术季 - 广州国际公共艺术博览会组委会
前言
PREFACE
唤醒公共艺术力量·彰显城市人文精神
0 1
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
VOICE OF PAF
ACADEMIC COMMITTEE EXPERTS
PAF之声
学术委员会专家篇
在城市更新和构建人文城市的背景下，更需要以人文价值为引擎，艺术可以定义一个城市的性格，体现一个城市的温度、品格、
文化诉求和人文关怀。广州国际公共艺术博览会作为国内首个以公共艺术为主导的博览会，期待可以汇聚更多优质的公共艺
术机构与艺术资源，搭建自由的学术与市场交流平台，助推公共艺术传播和发展，为城市更新和人文城市建设提供有力支持。
——中央美术学院城市设计与创新研究院院长 王中
当代公共艺术应该是区域人文的情感凝聚物，他与城市美学和居民的文明程度有着极大的关联，广州国际公共艺术博览会将
公共艺术与城市发展建立了新的联系，对广州这座“千年商都”和粤港澳大湾区的文化中心拓宽将起到不可忽视的作用。
——广州美术学院雕塑与公共艺术学院教授、院长 陈克
公共艺术的意义，绝不单纯在于“认知信息”的表达，在于如何凸显城市的“价值观”，引导大众追求更加美好的生活以及
如何抚慰、愉悦、熏陶、感化大众的心灵。广州国际城市公共艺术博览会能够有效实现互联城市与文化，文化与生活，激活
城市新精彩。
——广州美术学院建筑与环境艺术学院院长 沈康
广州国际城市公共艺术博览会为公共艺术尤其是数字艺术领域的交流和发展提供了新的文化载体。
——广州凡拓数字媒体科技有限公司总经理 林日新
如何让整个社会看到公共艺术的存在？我认为除了艺术家们的努力外，更需要培养公共艺术的社会土壤，也就是说需要大众
对生活艺术修养的全面提高。专业的公共艺术博览会是非常重要的一环。广州国际公共艺术博览会是广州首个属于本土的公
共艺术博览会，对于促进整个社会公共艺术的发展具有十分重要的作用。
——潘鹤艺术馆常务馆长 潘奋
0 2
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
VOICE OF PAF
EXHIBITORS
PAF之声
参展单位篇
以往我们参加展览活动多数纯粹是数字艺术同行业的交流，但是城市艺术季 - 广州国际公共艺术博览会这个平台的包容性和专
业性都很强，它能够带来同行交流的同时亦成功为数字艺术企业搭建与公共艺术创作者沟通、交流的平台，对于数字艺术企
业未来的创作和发展会有一个新的思路和方向。
——风语筑
对于整个疫情期间，许多专业展会延迟 / 取消的情况下，组委会能够邀请到如此多的含金量非常高的专业观众，我们作为参
展单位这点我认为非常棒。对于后续的合作我们充满信心。
——马努艺术
此次博览会的成功落地是本土公共艺术前进和发展的重要一环，不仅为作者多维度展现当地的特色文化符号提供了新的契机，
也为处理好公共艺术与文化生态、城市发展之间的关系提供了现实参考。
——深圳市公共艺术设计有限公司
作为城市更新、乡村振兴的一种方式，艺术从来没有像今天这样被赋予如此多的功能和意义，也没有像今天这样具有如此重
要的作用。跨界交流、学习平台的打造十分重要，此次我们在公共艺博会现场感触良多也收获颇丰。
——山水比德市政文旅院副院长 黄衍生
整个博览会现场呈现的效果非常好，这不仅是指博览会本身，包括观众的参与度、论坛活动的深度等等，都非常超出预想。
——广东建艺公共艺术设计院有限公司总经理 黄大中
0 3
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
VOICE OF PAF
PURCHASING UNITS
PAF之声
采购单位篇
作为全国首个省级三旧改造协会，一直致力于推动广东省“三旧”改造事业的蓬勃发展。但城市更新不仅是有机更新、人文更新，
还需要从业的情怀和公共艺术，让老城市焕发新活力，注入艺术的魅力，这是我们和这个平台建立战略合作的出发点之一。
——原广东省旧城镇旧厂房旧村庄改造协会秘书长 庾来顺
公共艺术链接城市空间，且各个场景对于公共艺术的介入需求非常巨大。有更多市民有兴趣了解公共艺术在生活中出现的场
景空间，如公园、菜场、地铁口、商业街等等，从而为日常繁复的生活增添艺术色彩。
——奥雅设计董事长 李宝章
城市艺术季 - 广州国际公共艺术博览会作为首个聚焦各方资源、打通供需壁垒、引燃行业热点的专业公共艺术博览会，其平台
效应为公共艺术的快速发展提供了便利。
——广东省陈设艺术协会副会长 梁永标
时代中国很多项目都已经有公共艺术品的融入，我们的初衷是希望给到整个社区的居民感受到精神上的归属感。艺术品在住
宅空间中不仅仅是单独的一个点，它是一种社区美学与精神状态的传递，传递我们开发商想表达的爱、专注与创造这样的价
值观。
——时代中国景观设计总工、开发者 方毅
当地产携手公共艺术，自主地打造艺术空间，进行产业间的互相融合，效果无疑是值得肯定的。未来，我们将组织更多的会
员单位参与其中。
——广东省商业地产投资协会会长 黄文杰
城市艺术季及其子项目作为公共艺术领域的专业活动具有一定的前瞻性和社会性，对于盘活广东艺术市场、赋能城市发展、
助力城市升级等方面具有十分积极的意义。
——广州市城市规划协会秘书长 黄鼎曦
0 4
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
VOICE OF PAF
MEDIA ARTICLES
VOICE OF PAF
GOVERNMENT UNITS
PAF之声
媒体篇
PAF之声
政府单位篇
广州国际公共艺术博览会作为公共艺术领域的首个专业博览会，以公共艺术为核心，通过专业博览会及子项目的举办，助力
城市更新升级，拓展城市人文新空间、新维度、新标高，推动本土公共艺术高质量发展。
——人民日报
广州整体对于新事物的接受度非常强，这种强度甚至超过上海等一线城市，这是数字艺术市场得以发展的重要前提。
——中新网
广州国际公共艺术博览会在打造本土公共艺术 IP 的同时，为塑造公共艺术空间的艺术家、规划师、建筑师、科学家、市政工
程人员等各类空间的打造者、运营者提供参考。
——广州日报
在公共艺术行业蓬勃发展的大背景之下，广州国际公共艺术博览会作为公共艺术领域的首个专业博览会，聚焦各方资源，将
真正实现发挥平台功能，打通供需壁垒，引燃行业热点，为行业全面崛起奠定实基，用实际行动为行业助力蓄势。
——腾讯新闻
城市艺术季 - 广州国际公共艺术博览会这个项目的整体立意非常好，它能够让公共艺术逐步介入城市发展和市民的生活中，让
城市有故事可讲，有个性可言，形成城市“文化担当”，赋能城市发展，助力城市升级，助推美育事业。
——广州市文化广电旅游局党组成员、副局长 柯显东
0 5
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
成功打造本土第一个专业公共艺术博览会
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
聚合公共艺术新磁场
5 大主题展区
FIVE
THEME EXHIBITIONS
2023 年城市艺术季 - 广州国际公共艺术博览会经过市场调研和项目落地实践后，将展会现场划分为数字艺术、公共艺术 / 当
代雕塑、装置艺术 / 美陈、艺术乡建、美学生活五大主题展区。这五大主题展区既是当下公共艺术的重要板块和未来公共艺术
的重要发展内容，形成公共艺术的新磁场，精准面向公共艺术采购群体，同时亦在现场形成一个公共艺术创作 + 采购的内循
环式闭环。
数字艺术、实验艺术（部分）、影像声光艺术、交互媒体设计、VR 艺术体验、 虚拟现实设计、新媒体艺术 / 网络艺术等
NO1.
数字艺术主题展区
展现前瞻科技美学
1 0
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
公共艺术项目、建筑艺术、公共艺术设计院、公共艺术研究院、雕塑艺术家、雕塑机构、雕塑学会 / 协会等
花艺装置、纸艺、3D 打印、灯光装置、影像装置、实验艺术（部
分）等
当代油画、新水墨、文创、当代非遗、版画、潮玩、插画艺术、
漆画、水彩等
大地艺术、乡村建筑设计、乡村景观设计、乡村特色文化
IP、艺术助力乡村振兴案例
NO2.
NO3.
NO5.
NO4.
公共艺术 / 当代雕塑主题展区
联袂呈现公共艺术时间
装置艺术 / 美陈主题展区
视觉与体感的双重体验
美学生活主题展区
用艺术营造全新的生活方式
艺术乡建主题展区
艺术与乡建（乡村振兴）共振发展
1 1
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
公共艺术能量的聚合与联结
SIX
FORUM ACTIVITIES
当下，城市更新成为国家拉动内需的重要动力之一，各大城市纷纷加码，把城市更新作为城市经济发展的新引擎。那么，
作为城市更新重要参与方式的公共艺术，如何做到匹配城市更新的核心路径？如何借用公共艺术的优势突破城市更新的“旧
瓶颈”？如何把握城市规律，推动城市更新更好发展？本次论坛邀请到公共艺术领域学者、城市规划领域专家、城市更新工
作者等参与其中，共同为新时代下的城市更新出谋划策。
NO1. 路径创新—— 如何借力公共艺术突破城市更新“旧瓶颈”
城市艺术文化设施的升级与艺术生态的扩容，为新的公共艺术带来了怎样的发展空间和可能性？粤港澳大湾区的城市集
群建设将为公共艺术的发展带来怎样的能量转换？公共艺术能够为粤港澳大湾区的文化建设带来怎样的思想碰撞？我们邀请
了粤港澳大湾区公共艺术领域前沿的专业人士，共同探讨公共艺术将如何面对新环境、新观众，创造新形态和新关系，从而
为粤港澳大湾区城市集群建设贡献新能量。
NO2. 湾区公共艺术论坛
公共艺术为城市集群建设创造新关系、新能量
2021 年是“十四五”开局之年。国家“十四五”规划纲要将“脱贫攻坚成果巩固拓展，乡村振兴战略全面推进”纳入“十四五”
时期我国经济社会发展主要目标，并提出要“实现巩固拓展脱贫攻坚成果同乡村振兴有效衔接”。
2023 年，我们如何立足乡村振兴新发展格局，用公共艺术赋能乡村振兴，打造乡村振兴与公共艺术是融合发展的案例？
如何在乡村振兴建设中发挥好公共艺术特有的功能，满足城乡居民消费升级需求，维护好地方发展的特色文脉？如何用公共
艺术链接城市与乡村的文化互动？且看论坛现场嘉宾观点分享。
NO3. 公共艺术赋能新发展格局下的乡村振兴
1 2
6 大论坛活动
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
如今正处于去房地产化、消费升级的转型阶段，相较于以前简单的“洗、息、睡”的功能性标签，当下消费者心中理想
的酒店有了更多的含义，酒店的功能突破以住宿为诉求的单一聚焦，越来越不局限于休息的房间本身。当文化艺术逐步成为
住店刚需，艺术与酒店的二元关系在持续不断的化学反应中，找到新的契合点。本场论坛将讨论如何通过艺术提升酒店的附
加值？如何给酒店消费者带来全新的消费体验？如何推动酒店品牌的升级？
NO5. 酒店 X 艺术 酒店艺术化趋势
策展的本质是利用消费场景的创新，小到新商品新技术的展示与应用、大到与城市文化的有机融合，构筑起一个吸引
商品、客流的引力场，既为商业综合体的引流提供了强大动力，也提供一个塑造品牌的新机会新消费时代下，商业综合体的
操盘手如艺术策展人一样打造了一个开放商业空间，通过艺术的合理、创新植入，不仅有效模糊了商业空间、入驻品牌、消
费者之间的界限，将消费者逛街的体验性大大提高，同时还容易产生多层次、多频次、多维度的二次传播，带动圈层消费。
那么，什么是策展商业综合体？策展型商业综合体该如何因地制宜（根据不同综合体的定位和特色）出招？如何布局策展型
商业？这正是本场论坛的出发点。
NO6. 重新定义—— 策展型商业综合体主题论坛
2021 年是全球反思过去、重塑未来的一个关键时刻，数字艺术产业亦是如此。2023 年，链上加密的数字原生艺术品在网
链世界将继续呈指数级数增长，深化文化传播和社交体验的一种全新趋势。爆火的元宇宙也将加速推进互联网升维与虚拟世
界搭建的脱域后属性，指向一种数字永生的未来。在公共艺博会现场，我们邀请了计算机领域、NFT 企业、元宇宙筑局者、
数字艺术企业等重要代表共同参与这场论坛，以前瞻视野、格物致知精神就区块链、NFT、元宇宙等主题探讨数字艺术的未来
发展。
NO4. 从区块链、NFT 到元宇宙——数字艺术产业发展论坛
1 3
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
学术委员会专家
（持续更新中）
广州美术学院雕塑与公共艺术学院教授、院长
韩国诚信女子大学博士研究生导师
中国美术家协会雕塑艺术委员会委员
中国雕塑学会常务理事
广东省美术家协会雕塑艺术委员会主任
陈 克 广东省当代公共艺术研究中心学术部主任 / Chen Ke
毕业于中央美术学院，现居北京
著名当代艺术家、雕塑家、公共艺术家
陈文令 / Chen Wenling
清华大学建筑学学士
广东园林学会理事会理事
北京大学景观设计学研究院客座研究员
北京林业大学与西安建筑科技大学客座教授
深圳奥雅设计股份有限公司董事长
李宝章 / Li Baozhang
全国城市雕塑建设指导委员会艺术委会委员
全国城市雕塑创作资格证持有人
广州市地区规划及城市设计专业委员会委员
广州美术学院城市学院雕塑专业工作室负责人
广州美术学院潘鹤艺术馆常务馆长
中国雕塑家协会理事 潘 奋 / Pan Fen
高级工程师，新山水方法论提出者
广东省十佳青年风景园林师
深圳前海环境功能双提升总设计师
广州山水比德设计股份有限公司创始人、董事长
兼首席设计师
孙 虎 / Sun Hu 孙虎工作室主持设计师
广东省旧城镇旧厂房旧村庄改造协会秘书长
中国土地学会土地经济分会委员
中国城市规划学会城乡规划实施学术委员会委员
华南土地问题研究中心副主任
广东省土地整理复垦开发、省空间规划等专家库专家
田光明 / Tian Guangming
教授、博士生导师
广州美术学院研究生学院院长
建筑艺术设计学院院长
中国美术家协会环境设计艺委会委员
沈 康 / Shen Kang
广州凡拓数字媒体科技有限公司总经理
中国产业园区国策委员会专家智库成员
广东省房地产行业协会数字化服务中心副主任
广州市产业园区商会副会长
羊城设计联盟成员
林日新 / Lin Rixin
中央美术学院教授、博士生导师
城市设计与创新研究院院长
中国公共艺术研究中心主任
北京市人民政府专家顾问团顾问
全国城市雕塑艺术委员会副主任
中国城市雕塑家协会副主席
王 中 / Wang Zhong 中国室内装饰协会副会长陈设艺术委员会主任
中国美术馆研究员
广州美院中国近现代美术研究所所长
粤港澳大湾区美术家联盟学术委员会主任
梁 江 / Liang Jiang
广东省陈设艺术协会公共艺术分会会长
中国室内装饰协会陈设艺术专业委员会副主任
广州市美术家协会雕塑艺委会秘书长
广州市雕塑学会副会长
广东省建筑装饰设计协会副会长
梁永标 / Liang Yongbiao
华南农业大学艺术学院党委书记
美国夏威夷大学、新加坡南洋理工大学访问学者
广东省农村科技特派员
中国印迹乡村设计大赛发起人
广东省家具协会副会长、广东非遗促进会常务理事
刘红斌 / Liu Hongbin
广州市城市规划协会
副会长兼秘书长
黄鼎曦 / Huang Dingxi
广东省土地开发整治中心
( 广东省国土资源厅不动产登记中心 ) 班子成员
广东省旧城镇旧厂房旧村庄改造协会原秘书长
庾来顺 / Yu Laishun
中国亚洲经济发展协会公共艺术委员会会长
中国雕塑企业工作委员会主任
绿色国际经济协会绿色文创委员会会长
张宝贵 / Zhang Baogui
广东省环境艺术设计行业协会副会长
广州市政府户外广告设计规划评审专家
广州市人民政府授予曾振伟文化大师工作室称号
韶关市政府顾问
曾振伟创意设计（OSD 设计机构）董事长
曾振伟 / Zeng Zhenwei
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
From 19 to 22 November 2021, the first Urban Art Season - Guangzhou International Public Art Fair abbreviation PAF
had been successfully held by the recognition of co-operators, favourable reviews from visitors and buyers, support from
scholars and experts, ebullient reports by the news media and the great job done by all staff. Moreover, the influence of the
debut had greatly overcome our imagination. Therefore, as the first professional exhibition in the public art area, we aim
to build the leading public art trade platform in China. From now on, we will pay back the support and trust from different
areas of society by our vigorous enthusiasm.
Besides, the position of Urban Art Season - Guangzhou International Public Art Fair at first was not only an event, or an
exhibition, which is also a grand art festival, covering the intellectual properties' projects of public art in the city. We aim to
create public art from the public and make it back to the city. We want it to get involved in the development and improve
the human value of the city. Meanwhile, it is an event with super high business value, which construct an information
exchange platform for the public artists and buyers. It also provides a reference for counterpart artists and maintainers
of other spaces such as urban designers, architects, scientists and government engineers. Besides, this event creates a
professional platform for the general public to step into public art. As the prerequisite of a flourishing public art market, we
tend to make public art serve the city, the participators of urban construction and the public.
The committee of Urban Art Season
- Guangzhou International Public Art Fair
PREFACE
1 9
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
In the background of urban regeneration and human
city construction, the human value becomes more
requested as the 'engine'. Art can define the character and
show the warmth, the quality, the demand of cultural and
humanistic concerns of a city. As the first exhibition mainly
focuses on public art, I hope Guangzhou International
Public Art Fair can gather more excellent institutions and
art resources and construct unconstrained academic and
market communication platforms. Then it can promote
the spread and improvement of public art and provide
powerful support for urban regeneration and human city
construction.
-- Wang Zhong
Director of the Urban Design and Innovative
Institute, Central Academy of Fine Arts
VOICE OF PAF
SPEECHES FROM THE EXPERTS
OF ACADEMIC COMMITTEE
Contemporary public art should be regional emotion
extraction of human value, which is greatly related to urban
aesthetics and social civility. Guangzhou International
Public Art Fair built a new relationship between public
art and urban development, creating an unneglectable
effect of increasing the cultural influence of the named
'millennial business capital' Guangzhou and GuangdongHong Kong-Macao Greater Bay Area.
-- Chen Ke
Professor and Director of School of Sculpture and
Public Art, Guangzhou Academy of Fine Arts
The meaning of public art is not simply on the
expression of 'cognitive information’, which is more
important, on how to show the 'value' of city and how
to heal, cheer, nurture and change people, leading
the general public to pursue a better life. Guangzhou
International Public Art Fair can effectively attain the
integration between city and culture, culture and life, and
rejuvenate the wonder of the city.
-- Shen Kang
Director of School of Architecture and Applied
Arts, Guangzhou Academy of Fine Arts
The professional public art exhibition is an essential
part for the whole society to see the existence of public
art. Guangzhou International Public Art Fair is the first
native public art exhibition in Guangzhou, which has a
great effect on the development of public art in the whole
society.
-- Pan Fen
Executive Curator of Pan He Art Gallery
Guangzhou International Public Art Fair provides
a new cultural purveyor for the communication and
development of the public art area, especially in the
digital art area.
-- Lin Ri-Xin
General Manager of Guangzhou Frontop
Computer Graphics Technology Co., Ltd
2 0
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
VOICE OF PAF
SPEECHES FROM THE EXHIBITORS
Before, we attended the exhibition to communicate
with people in the same profession. However, the platform
Urban Art Season - Guangzhou International Public Art Fair
is very inclusive and professional, enabling us to exchange
information with each other and exchange ideas with
public artists. This experience provides a new way and
points a different direction for the future development of
digital art companies.
-- Fengyuzhu
We feel great for the committees to successfully
invite such highly appreciated professional visitors even
during the covid, while many professional exhibitions are
delayed or cancelled. We have filled with confidence for
the cooperation afterwards.
-- Manu.Art
The success of this exhibition is an essential part for
public art to move on and develop. The exhibition not
only offers a new opportunity for the artists to show the
regional cultural symbol multidimensionally but also
provide a realistic reference for building the relationship
between public art and cultural ecology and urban
development.
-- Shenzhen Public Art Design Co., Ltd.
As a way to regenerate the city and vitalize the
country, art has not had such an important effect and
conferred so many functions and meanings before.
Crossover communication and the construction of a
learning platform is very important. We also gain great
and feel much at the scene of the exhibition.
-- Huang Yan-Sheng
Vice Director of Municipal Culture and Tourism Design
sector, Guangzhou S.P.I Landscape Design Co., Ltd
The scene of the whole exhibition hall is great, which
is referred to the exhibition itself, the participation of
guests and the depth of discussion in the forum. They are
all beyond my anticipation.
-- Huang Da-Zhong
Manager of Guangdong Jianyi Public Art Design Co., Ltd
2 1
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
A s the first provincial 'three old' reformation
organization, we aim to promote the 'three old'
reformation business in Guangdong province. However,
urban rejuvenation is not only organic and human
renewal. It also needs professionals' thoughts and feelings
and public art. They can brim the old city with youthful
vigour and fill the city with charming art, which is one of
our starting points to build strategic cooperation with this
platform.
-- Yu Lai-Shun
Secretary-general of Guangdong old town old factory
old village reformation organization
Public art connects to urban space, and the demand
for different scenes for public art is huge. Nowadays,
more citizens are interested in public art in our everyday
lives, located in gardens, farmers' markets, underground
entrances, market streets, etc., adding artistic aura to our
normal life.
-- Li Bao-Zhang
Chairman of Shenzhen L&A Design
Urban Art Season - Guangzhou International Public
Art Fair as the first professional art exhibition, which
focuses resources from different areas, breaks the barrier
between demand and apply and ignites the hit point of
the profession. Furthermore, the effect of the platform
provides convenience for the rapid development of public
art.
-- Liang Yong-Biao
Vice President of Guangdong Association of Art and
Decoration
Real property cooperates with public art, which could
build art space freely while integrating between different
industries. The effect is surely appreciated. In the future,
we will organize more members to participate in it.
-- Huang Ding-Xi
Vice President and Secretary-general of Guangdong
Commercial Real Estates Investment Organization
Times China has already integrated with public art
in many projects. Our first and foremost purpose is to
make the whole neighbourhood feel a sense of spiritual
belonging. Artwork is not the alone point in our living
space, which is the delivery of community aesthetics and
mental condition, showing the value of our developers,
such as love, concentration and creation.
-- Fang Yi
Chief Engineer and Developer of Times China
Landscape Design
VOICE OF PAF
SPEECHES FROM THE BUYERS
2 2
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
As the first professional exhibition of the public art
area, Guangzhou International Public Art Fair centres
on public art. The holding of the professional exhibition
and sub-projects helps the city regenerate and upgrade,
widening the city's human space, dimension and
elevation, promoting the high-quality development of
native public art.
-- People's Daily
Urban Art Season - Guangzhou International Public
Art Fair has a great concept, which enables public art
to step into urban development and citizens' lives. It
contributes to the stories and character of the city, forms
the city's 'cultural responsibility, empowers the urban
development, promotes the upgrade of the city, and
drives the aesthetic education business.
-- Ke Xian-Dong
Party Member and Deputy Chief of Culture, Radio,
Film, Television & Tourism Administration of Guangzhou
Municipality
In the context of the prosperity of the public art
profession, Guangzhou International Public Art Fair is
the first professional exhibition in the public art area. It
focuses on resources from different areas, makes full use
of the platform's function, breaks the barrier between
demand and apply and ignites the hit point of the
profession. It lays the foundation for the full development
of the profession and empowers the profession's growth
with actual deeds.
--Tencent News
Guangzhou International Public Art Fair is making
native public art intellectual properties while providing
a reference for public artists, urban designers, architects,
scientists and municipal engineers who create and
maintain the public art space.
-- Guangzhou Daily
New things are highly acceptable in Guangzhou,
which is even better than first-tier cities such as Shanghai.
This is an important prerequisite for the flourishing of the
digital art market.
-- China News Service
VOICE OF PAF
SPEECHES FROM
THE MEDIA
VOICE OF PAF
SPEECHES FROM THE GOVERNMENT
2 3
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
2 6
FIVE THEMATIC DISPLAY AREAS
GATHERING PUBLIC ART NEW MAGNETIC FIELD
After marketing research and program practice, 2023 Urban Art Season - Guangzhou International Public Art Fair
will divide the exhibition hall into five parts: digital art, public art/modern sculpture, installation art/commercial art
display, rural construction with art,aesthetic life. These five thematic display areas are not only the important part of
today's public art and the essential development content of its future, which form the new magnetic field of public
art and focus directly on the public art buyers. They also create a closed loop of producing public art + buying at the
event.
Digital Art, Experimental Art ( part), Video Sound Light Art, Interactive Media Design, VR Art Experience, Virtual
Reality Design, New Media Art/ Net Art, etc.
NO1. Digital Art Thematic Display Area
Showing the leading aesthetics of science and technology
Public art project, public art design institute, public art research institute, sculpture artists, sculpture institute,
sculpture academic institute/organization
NO2. Public Art / Modern Sculpture Thematic Display Areas
Jointly presenting public art time
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
Floral Installation, paper art, 3D printing, light installation, image installation, experimental art ( part), illustration,
etc.
NO3. Installation Art / Commercial Display Art Thematic Display Areas
Double experience of visual and physical
construction (rural revitalization),Land art, rural architectural design, rural landscape design, characteristic rural
cultural IP, and the case of art assisting rural revitalization
NO4. Theme exhibition area of rural construction with art
Resonant development of art and rural
Modern oil painting, new wash painting, cultural and creative art, modern intangible cultural heritage and
engraving,etc.
NO5. Aesthetic Life Thematic Display Area
Using art to construct a new living style
2 7
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
SIX FORUM EVENTS
GATHERING AND UNION OF THE PUBLIC
ART ENERGY
What developing space and possibilities do the upgrade of urban art and culture facilities and the expansion of
art ecology brings to the new public art? What energy conversion does the city cluster construction contribute to the
development of public art? What collision of thoughts does public art bring to the cultural construction of GuangdongHong Kong-Macao Greater Bay Area? We invite leading professionals in the public art area from Guangdong-Hong KongMacao Greater Bay Area to discuss how the public art should do while facing a new environment, a new audience to
create new formation and new relationships and contribute new energy for the city cluster construction of the greater
bay area.
NO2. Public art forum at bay area:
public art create new relationships and empower new energy of city cluster construction
2021 was an essential year when the globe reflected on the past and constructed the future. It also happened in
the digital art industry. In 2023, digital art which uses non-fungible tokens ( NFT) will grow exponentially in cyberspace,
which will become a new trend to deepen cultural spread and social experience. Furthermore, the trending metaverse
will advance the off-domain character of the dimensional upgrade of the internet and the construction of the virtual
world, pointing to a future where digital is immortal. At the public art exhibition scene, we will invite representatives
of computer science, NFT companies, metaverse builders, and digital art companies to join this forum, discussing the
future development of digital art on topics such as blockchain, NFT and metaverse by the forward-looking view and
proper mindset through investigation.
NO4. From blockchain, NFT to multiverse
-- digital art industry development forum
2021 is the first year of the 14th five year plan. Then 14th five year plan formulation puts 'consolidating and
extending the achievements of poverty alleviation, pushing forward all-round rural vitalization' on the country's main
economic and social development goal in this period. Besides, the plan puts 'achieving effective connection between
the achievements of poverty alleviation and rural vitalization' forward.
In 2023, how should we energize rural vitalization by public art and create integrated development of public art
and rural vitalization based on the new development pattern? How could public art performs its characteristic function,
satisfy the upgrading demand of urban and rural citizens' consumption, and maintain character contexts for regional
development in rural vitalization construction? How to construct cultural interaction between cities and villages by
public art? Let see guests sharing opinions at the forum scene.
NO3. Rural vitalization under the new pattern of public art energized development
2 8
In contemporary times, Urban renewal has been one of the important driving forces for the country to stimulate
domestic demand. The large cities have stepped up their efforts to make urban renewal as a new engine for urban
economic development. So how can public art participate in urban renewal as an important pattern, and matching the
core path of urban renewal? How to use the advantages of public art to break through the \"old bottleneck\" of urban
renewal? How to grasp the laws of urban development and promote urban to better development? Scholars, experts,
and artists in the fields of public art and urban renewal would been invited to attend this forum to give advice and
suggestions for urban renewal of the new period jointly.
NO1. Path innovation about how to break through the \"old bottleneck\"
of urban renewal with public art
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
2 9
Now it is in the transformation stage of real estate and consumption upgrading. Compared with the previous simple
functional label of \"wash, rest and sleep\", the ideal hotel in consumers' minds has more meaning. The function of hotel
breaks through the single focus of accommodation, and it is not limited to the room itself more and more. When culture
and art have become the important demand of hotel gradually, the relationship between art and hotel has found a new
fit in the continuous chemical reaction. The forum will discuss the questions as follows: How to improve the added value
of the hotel through art? How to giving a new consumption experience to consumer? How to promote the upgrading of
hotel brand?
NO5. Artistic Trend of Hotel
The essence of exhibition is to make use of the innovation of consumption scenes, from the display and application
of new goods and technologies to the organic integration of urban culture.To build a gravitational field to attract goods
and passenger flow. Which it is not only provides a strong help for the passenger flow of commercial complexes, but
also provides a new opportunity to build brands in the new consumption time. The managers of commercial complexes
have created an free commercial space learn to art curator. Through the reasonable and innovative implantation of art,
it is not only effectively blurs the boundary between commercial space, brands and consumers, improves shopping
experience of consumers greatly at the same time, but also generates multiple level, multiple frequency and multiple
dimension secondary communication easily, which leading to circle consumption.
So how to make a curatorial commercial complex? How should curatorial commercial complexes respond to local
conditions according to the positioning and characteristics of themselves? How to arrange curatorial business? That is
the starting point of the forum.
NO6. Redefinition of Curatorial Commercial Complex
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
3 0
C02
7X8
C03
8X8
C04
8X8
D01
8X8
D03
8X8
D04
7X8
D05
7X8
D08
8X8
D07
7X8
D06
7X8
D10
8X8
D11
6X6
D12
6X6
D09
4X8
D02
4X8
C05
8X8
C08
7X8
C11
7X6
C12
6X6
C14
6X6
C13
4X6
C06
4X8
C07
4X8
B18
8X8
B19
8X8
B23
7X8
B26
8X8
E01
8X8
E06
8X8
E02
7X8
E05
7X8
E03
7X8
E04
7X8
E10
7X7
E11
10X4
E12
14X4
E13
5X4
E14
5X4
E15
13X4
E24
11X4
E25
5X4
E26
5X4
E27
5X4
E09
5X7
E08
5X7
E07
5X7
B27
5X7
B28
7X7
B24
5X8
B25
4X8
B22
8X8
B29
6X7
B30
4X7
B31
6X7
B32
7X7
B21
4X8
B20
4X8
B13
7X8
B17
7X8
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
出入口
3 1
A01
8X16
B01
8X16
B02
8X8
B03
8X8
A03
8X8
A04
9X8
A02
8X8
A05
9X8
A06
9X8
A07
9X8
A11
8X8
A08
8X8
A09
7X8
C01
8X8
C09
8X8
C10
8X6
A10
7X8
A12
7X6
A13a
4X6
A13b
4X6
A14
8X6
A15
5X6
A16
5X6
A17
8X6
A19
8X6
B08
5X8
B09
8X8
B10
8X8
E16
13X4
E17
5X4
E18
5X4
E19
11X4
E20
15X4
E21
5X4
E22
5X4
E23
13X4
B33
8X7
B34
8X7
B35a 3X7
B35a 4X7
B36
6X7
B37
4X7
B38
4X7
B39
4X7
B40
4X7
B41
4X7
B42
4X7
B43
4X7
B11
7X8
B12
8X8
B14
8X8
B15
7X8
B16
8X8
B07a
5X4
B07b
5X4
B04
6X8
B05
6X8
B06
6X8
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
GUANGZHOU INTERNATIONAL PUBLIC ART FAIR
URBAN ART SEASON
城市艺术季—广州国际公共艺术博览会
