THE

PROJECTS

INTRODUCTION

2023

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桂林广播电视台

全媒体服务合作项目推介

Guilin Radio and Television Station

Promotion of All-media Service Cooperation Projects

01

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

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GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

广播电视广告合作

Hotline

0773-3812611

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

广播三套频率全天各1 8个小时准点播报，有效塑造合作企业品牌形

象。钻石席位，独一无二合作

精准锁定车主人群，全景交通、权威关注。在全天超40次的高频次播

报中迅速传递品牌信息

紧密贴合“交通动态”时段，抢占车主注意力黄金高峰。以“轻松邀约”

的形式让品牌更具亲和力和感染力

资讯、天气、路况、音乐等单元节目，每天为车主奉上最精华的乐活信

息，每天多频次播出，提高广告投放触达率，实现全方位的品牌曝光和

高性价比的投放

彰显品牌担当，是照亮品牌的一把火炬。弘扬中华民族优秀传统文化，

传递社会正能量。创意新颖，制作精良，众多作品在全区乃至全国评选

中取得优异成绩

每个周末全天30次高密度轰炸传播，是品牌提高知名度的上佳选择

联动王牌节目，版头、版尾头等舱广告席位，提升收听率，广告效果加

倍，塑造最有质感的品牌

ADVERTIS

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T 广播广告

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“桂林人自己的《新闻联播》”，党委和政府的喉舌，人民的喉舌，第

一时间传递客观声音，凝聚主流民意，引导社会舆论。广告合作形

式：栏目特约、游走字幕

“广西优质栏目金奖栏目”，以人文视角对桂林社会生活进行全方位报

道。市民关注度高，上半段收视率常年稳居2个点以上。广告合作形

式：栏目冠名/特约、子栏目冠名/特约、栏目挂角、游走字幕、广告插

播、资讯服务

收视率最高的电视台自办栏目，节目风格明快时尚、幽默诙谐。广告

合作形式：栏目冠名/特约、子栏目冠名/特约、栏目挂角、游走字幕、

资讯服务、主持人出像背景

深耕桂林的本土化节目。与新媒体融合相生，是开拓市场、拓展全媒体

营销的新尝试。广告合作形式：栏目冠名/特约、板块特约、板块赞

助、栏目挂角、游走字幕、品牌形象片、电子商城、带货直播、公众号

推文等全媒体形式合作

以4-12岁的孩子为主角，众多学生、家长及老师参与其中，在市民中

有较高的影响力和美誉度。广告合作形式：栏目冠名/特约、栏目挂

角、游走字幕、资讯服务

以“全心全意服务三农”为宗旨，是本地农民、涉农企业了解农业信息，

展现自我的新平台。广告合作形式：栏目冠名/特约、子栏目冠名/特

约、栏目挂角、游走字幕、资讯服务、主持人出像背景

普及法律知识，传递文明思想，生动再现本地真实案例，引发关注和热

议。广告合作形式：栏目冠名/特约、子栏目冠名/特约、栏目挂角、游

走字幕、主持人出像背景

紧紧围绕市委、市政府经济工作大局，在产业振兴、乡村振兴、科教振

兴“三大振兴”方面宣传效果明显。广告合作形式：栏目冠名/特约、子栏

目冠名/特约、栏目挂角、游走字幕、主持人出像背景

讲述自甑皮岩万年智慧文化以来，桂林历史文化经典故事和人物，凸显

文化在打造世界级旅游城市中的价值和力量。广告合作形式：栏目冠名

/特约，栏目挂角、游走字幕

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ADV

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T 电视广告

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

精品栏目合作

Collaboration On

High-quality Columns

06

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

（一）为商业品牌客户量身定制 ，在节目策划筹备 、拍摄制作过程中 ，立体化植

入商业品牌文化、产品及服务信息。

示例：

l 《知·道桂林》品牌栏目 （合作热线： 0773-3812611 ）为家装企业特别策划录

制 52 期家装知识分享及消费导航系列专题，市场反馈效果良好。

07

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

精良专题片宣传片摄制、跟拍；

精美宣传册策划、设计、制作

Feature Film and Advertising Video Shooting;

Design and Production of Brochures.

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

BRAND

PROMOTIONAL

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

大型活动、赛事策划与承办

Large-scale Activities

Events Planning and Organizing

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

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GUILIN RADIO

AND

TELEVISION STATION

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

12

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

GUILIN RADIO

AND

TELEVISION STATION

“

13

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

新媒体业务合作

New Media Business

Cooperation

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

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”

GUILIN RADIO

AND

TELEVISION STATION

15

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

产业发展类

Industrial

Development

语言培训

少儿市场

艺考

研学等

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

17

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

“

”

GUILIN RADIO

AND

TELEVISION STATION

18

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

全媒体直播服务

All-media Live

Broadcasting Service

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GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

桂林广播电视台演播厅、

录音室等租赁服务

Rental Service of

Television Studio and Recording Studio

400 m2

20

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

GUILIN RADIO

AND

TELEVISION STATION

21

GUILIN RADIO AND TELEVISION STATION

The Promotion of All-media Service Cooperation Projects.

The Promotion of All-media

Service Cooperation Projects.2023