23% 2x 35%
Approximately 1/3 of people (166 million)
in Europe*+
are affected by a disability in some way
1/3 (34%) of those experienced gum issues in the past year
Oral-B is on a mission to make oral care more inclusive, accessible, and positive for everyone.
32% 28% 36% 36%
Did you know
in partnership with
Oral-B, a leading innovator in oral health and #1 recommended brand by dentists worldwide, has
commissioned a European-wide study*
to better understand the hidden impact of disability on oral health.
The study reveals that in UK, France, Germany and Italy:
Almost HALF of people (47%) with disabilities have not been taught how to look after their oral health*
of disabled people feel
anxious or frustrated when it
comes to visiting the dentist*
(over a fifth) of disabled
Europeans feel demotivated when it
comes to maintaining their oral health*
Almost 2x more people with disabilities
said they find oral care painful vs those
without a disability*
*About the Research
The Oral Health & Disability European Study – UK, France, Germany and Italy, was conducted by Reputation Leaders.
The studies were conducted between 2021–2022 in Germany (n=1034), France (n=1009), UK (n=2029) and Italy (n=1002).
In each country the online survey sample was recruited and reported to be representative of the total adult population by age, gender and region.
The margin of error of a sample of 5000 adults is +/- 1.4% at a 95% confidence level for the 4 leading economies.
At a country level, the margin of error of the sample relative to the total adult population was UK n=2000 (+/- 2.2%), Germany, France and Italy, n=1000 (+/- 3.1%)
+Assumes total EU and UK population, 2022
Our Ambition
Oral-B believes everyone deserves an equitable oral care experience –
whether that’s at the dentist, through easily accessible and personalised tips and tricks
or with the products that are used at home to maintain oral health.
1 in 5 (20%) of those with severe disabilities find that brushing all of their teeth physically challenging*
For more information