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187cb9178a518da379d2ccb89ec4e9e6

黄记煌公司是从事饮食研究、餐饮连锁加盟及餐饮连锁管理的平台公司。旗下品牌黄记煌三汁焖锅自 2004 年进入市场后发展迅猛,凭借对传统中餐经营理念的颠覆及其中餐标准化的实践,成为中国餐饮行业焖锅品类的领导品牌。店面不仅实现中国大陆版图的全覆盖,并已成功进入海外市场,成为民族优秀品牌进军国际市场的典范。多年来黄记煌不断进行公司化管理体制的改革,目前华北分公司、西北分公司、华东分公司、华南分公司负责各管辖区域的市场开拓与管理,建立了与总部公司各职能部门相对接的一体化管理网络。黄记煌专用调味品的生产基地,实现了工业化生产作业,是集熬制、灌装和包装为一体的大型现代化生产中心,具备供应全部店面所需黄记煌专用调味品的生产能力。黄记煌专用调味料日前通过了国家权威认证机构进行的 ISO22000食品安全管理体系认证、ISO9001 质量管理体系认证和危害分析与关键控制点(HACCP)体系认证,同时取得出口食品生产企业备案证明。未来,黄记煌公司将作为中国餐饮连锁发展管理的系统解决商,为更多的餐饮企业、餐饮品牌提供解决方案。实现品牌的多元化、国际化。平台优势:完善的加盟管理体系、成功开拓全球 600 多家店... [收起]
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第3页

黄记煌公司是从事饮食研究、餐饮连锁

加盟及餐饮连锁管理的平台公司。旗下

品牌黄记煌三汁焖锅自 2004 年进入市场

后发展迅猛,凭借对传统中餐经营理念

的颠覆及其中餐标准化的实践,成为中

国餐饮行业焖锅品类的领导品牌。店面

不仅实现中国大陆版图的全覆盖,并已

成功进入海外市场,成为民族优秀品牌

进军国际市场的典范。

多年来黄记煌不断进行公司化管理体制

的改革,目前华北分公司、西北分公司、

华东分公司、华南分公司负责各管辖区

域的市场开拓与管理,建立了与总部公

司各职能部门相对接的一体化管理网络。

黄记煌专用调味品的生产基地,实现了

工业化生产作业,是集熬制、灌装和包

装为一体的大型现代化生产中心,具备

供应全部店面所需黄记煌专用调味品的

生产能力。黄记煌专用调味料日前通过

了国家权威认证机构进行的 ISO22000

食品安全管理体系认证、ISO9001 质量

管理体系认证和危害分析与关键控制点

(HACCP)体系认证,同时取得出口食

品生产企业备案证明。

未来,黄记煌公司将作为中国餐饮连锁

发展管理的系统解决商,为更多的餐饮

企业、餐饮品牌提供解决方案。实现品

牌的多元化、国际化。

平台优势:完善的加盟管理体系、成功

开拓全球 600 多家店的经验、广泛的社

会资源、强大的管理团队,完善的市场

及营销体系、区域分公司模式的营运支

持体系、供应链及生产体系、IT 信息系

统支持。

平台化的本质就是给餐饮品牌创造者及

经营业主提供新价值的机会。

Introduction of

Huangjihuang Company

公司简介

第4页

HuangJiHuang

Introduction of Huangjihuang

Company

Huang Ji Huang Company is a platform company engaged

in food research, restaurant and catering chain franchising

as well as restaurant and catering chain management.

Its brand - Huang Ji Huang Three Juices Simmer Pot was

rapidly developed after entrance into the market since 2004.

It has become a leader brand of Simmer Pot category in

China restaurant and catering industry with the subversion

of traditional Chinese food management philosophy and the

practice of Chinese food standardization. The stores thereof

not only realize full coverage on mainland China territory,

but also have stepped into overseas market successfully, and

Huang Ji Huang becomes the model of excellent national

brands entering the international market.

Huang Ji Huang reforms corporate management system

unceasingly over the years. Currently, North China Branch,

Northwest Branch, East China Branch and South China

Branch are responsible for market development and

management in own jurisdiction areas, and they have

established integrated management network of connecting

with all functional departments of the headquarters.

The special condiments production base of Huang Ji Huang,

has realized industrial production operation, and belongs

to a large-scale modern production center integrating

stewing, filling and packaging. It has the production capacity

of supplying Huang Ji Huang special condiments for all

stores. Huang Ji Huang special condiments have passed

ISO22000 Food Safety Management System Certification,

ISO9001 Quality Management System Certification,

and Hazard Analysis and Critical Control Point (HACCP)

System Certification of national authoritative certification

institutions currently. Meanwhile, it has obtained Export

Food Production Enterprise Record Certificate.

Huang Ji Huang Company will act as a system solution

supplier of Chinese restaurant and catering chain

development management in the future, thereby providing

solutions for more food and beverage enterprises as

well as catering brands, realizes the diversification and

internationalization of the brand.

Platform advantage: perfect franchise management system,

experience of successfully developing more than 600 stores

all over the world, wide social resources, strong management

team, perfect market and marketing system, operating

support system of regional branch mode, supply chain and

production system as well as IT information system support.

The platform has the essence of providing new value

opportunities for restaurant and catering brand creators and

operation owners.

第5页

市场支持

营运支持

供应链支持

信息技术支持

选址标准采用多年来开发的选址评分系统,分析和汇总市场数据。

建立庞大数据库,与加盟商及合伙人一起分享。

黄记煌品牌强大的知名度,已与许多业主组建战略联盟。

黄记煌品牌餐厅均在经营方面严格制定全套标准及规范,同时配有专业的

培训学校和培训机制确保标准化的落地实施以及全系统餐厅高效、稳定的

经营。公司拥有强大的产品研发团队及品牌孵化能力,保障市场占有率。

公司从供应商筛选、采购管理、物流运输及存货管理,制定了全

套科学程序,与众多知名供应商建立良好合作,严格控管食品安

全及卫生,把控产品统一标准及保证原材料新鲜及时。

密集的配送网络涵盖冷冻、冷藏、常温三种运输形式;实现全国

乃至全球门店日常货品供应需求。

公司使用领先国际的专业软件系统,为加盟商及合伙人提供强大信息数据

与技术支持,建立系统内所有餐厅完善、高效率运营的数字平台。

Site selection criteria adopts the site selection scoring system developed over the years to

analyze and summarize market data.

Huang Ji Huang brand restaurant strictly formulates a full set of standards and

specifications on operation. Meanwhile, it is equipped with professional training schools

and training mechanisms to ensure the implementation of standardization, and efficient

and stable operation of the whole system restaurant. The company has a strong product

development team and brand incubation capacity, to ensure the market share.

The company formulates a full set of scientific procedures from supplier selection,

procurement management, logistics transportation and inventory management,

established good cooperation with many well-known suppliers, strictly control the food

safety and hygiene, control product unified standards and ensure the freshness and

timeliness of raw materials.

The company uses the leading international professional software system to provide

powerful information data and technical support for franchisees and partners, and to

establish a perfect and efficient digital platform for all restaurants in the system.

Intensive distribution network covers three modes of transportation: freezing, cold

storage and normal temperature. Realize the daily supply demand of goods in stores

nationwide and even around the world.

Build a large database to share with franchisees and partners.

With the famous reputation, Huang Ji Huang has formed strategic alliance with many

owners.

Market Support

Operational Support

Supply Chain Support

Information Technology Support

Four Major Business

Sectors Support

四大业务板块支持

第6页

北京黄记煌餐饮管理有限责任公司名誉董事长

百胜中国中餐事业部首席顾问

黄 耕

Huang Ji huang

Founder Introduction

Honorary Chairman of Beijing Huang Ji Huang Catering

Management Limited Liability Company

Chief Consultant of Yum China Chinese Business Division

Huang Geng

弘扬中华餐饮文化

做引领行业发展的匠人

出身于美食世家,将一道家传名肴予以创新并发扬光大,潜心研究

多年开创焖锅品牌黄记煌三汁焖锅。其在研创产品的初期就以颠覆

性逆向思维方式向传统中餐发起挑战,其“无油烟、无厨师、无食

材重复使用”的“三无”模式打破了制约传统中餐发展的瓶颈。他

以超前的经营理念和独特的市场拓展方式,开创了中餐领域的一个

品类并使品牌在短时间内迅速发展壮大,为实现中餐标准化,创建

健康餐饮、绿色餐饮、环保餐饮、时尚餐饮做出了卓越的贡献。

第7页

2020 年 4 月 8 日百胜中国发布公告,宣布已完成对黄记煌的控股权收购,黄记煌正式加入百胜中国大家庭。

On April 8, 2020, Yum China announced that it had completed the acquisition of controlling stake in Huang Ji Huang,

and Huang Ji Huang officially joined Yum China family.

Brand Family

品牌家族

第8页

品牌介绍

Brand introduction

品牌故事 Brand story

中国烹饪大师黄耕在家传名肴“香辣汁鱼”的基础上结合现代饮食理念创立黄记煌三汁焖

锅品牌。以无水焖制为法,锁住营养与美味,将“焖”的烹饪技艺发扬光大。截至 2019

年 12 月 31 日,经营店面达 600 多家,覆盖全国 200 多个城市,并成功进军海外市场。

Chinese Culinary Master Huang Geng created Huang Ji Huang Three Juices Simmer Pot brand

based on his ancestral famous dish "spicy sauce fish" in combination with modern dietary

concepts. Taking simmer without water as a method, locks in nutrition and delicacy, and

develops the cooking technique of "simmer". As of December 31, 2019, the company has more

than 600 stores covering more than 200 cities in China, and has successfully entered overseas

markets.

第9页

Meal type/ Stew Pot unit price per

capita

Main target group: people from

18 to 45 years old, and the dish

is suitable for 2-3 people

人均客单价 70

70

RMB

RMB

主体目标客群

18-45 岁人群

2-3 人用餐为主

餐型 / 焖锅

第10页

黄记煌焖锅产品独具差异化

焖着吃

中国传统烹饪技法有炒、爆、熘、炸、烹、煎、贴、烧等 24 种类,

传统中餐焖的做法是锅中放足量的水,大火烧开后盖盖小火焖制,

直到把原材料焖熟。

黄记煌三汁焖锅将传统烹饪技法加以改良,锅中不加一滴水,靠

食物本身水分将食物焖熟。

无水焖制,好吃入味儿!

Men Men Zhe Chi

第11页

Unique Differentiation of Huang Ji Huang Simmer Pot Product

There are 24 traditional Chinese cooking techniques, including frying, stir-frying, braising, deep-frying, boiling, decocting,

attaching, burning, etc. Braising practice in traditional Chinese food is shown as follows: a pot is filled with sufficient water,

which is boiled by strong fire and changed into low fire for braising until raw materials are braised completely.

In Huang Ji Huang Three Juices Simmer Pot, traditional cooking techniques are improved. No water is filled in the pot, and

food is simmered completely by water from the food itself.

Simmering without water is delicious and tasty.

第12页

强识别的品牌设计系统

清晰准确的市场定位

幽默有趣的品牌文化

Strongly-recognized brand design system

Clear and accurate market positioning

Humor and interesting brand culture

有一种黄叫黄记煌

yellow

A yellow is huang ji huang

第13页

广受国内外消费者认可

The product is widely recognized by domestic

and foreign customers

第14页

中国烹饪协会

北京烹饪协会

北京市餐饮行业协会

中国饭店协会

世界中华美食药膳研究会

北京企业评价协会

世界中餐业联合会

中国连锁经营协会

理事单位

副会长单位

副会长单位

常务理事单位

团体会员

团体会员

常务理事单位

理事单位

北京烹饪协会 中国饭店协会 世界中餐业联合会

北京市餐饮行业协会 中国连锁经营协会 中国烹饪协会

China Cuisine Association

Beijing Cuisine Association

World Federation of Chinese Catering Industry

China Hospitality Association

World Chinese Food and Medicinal Diet Research Association

Beijing Enterprise Evaluation Association

World Federation of Chinese Catering Industry

China association of chain operation

Council Unit

Vice President Unit

Vice President Unit

Standing Director Unit

Group Member

Group Member

Standing Director Unit

Council Unit

Beijing cuisine association China hotel association World Federation of Chinese

Catering Industry

China association of China cuisine association

chain operation

The food industry

association of Beijing

餐饮行业权威机构背书

Endorsement of restaurant and catering

industry authority institution

第15页

中华名火锅

中华金厨奖

中餐科技进步奖一等奖

中国十大火锅品牌

三汁焖锅连锁品类领导品牌

中国海外十大火锅品牌

改革开放 40 年中国餐饮行业模式创新突出贡献企业

中国餐饮百强企业

中国优秀特许品牌

最具投资价值餐饮品牌

“北京影响力”最具影响力十大品牌

中国连锁餐饮品牌可持续创新奖

Chinese Famous Hotpot

Chinese Golden Chef Award

First Prize of Chinese Cuisine Science and Technology Progress Award

Top 10 Hotpot Brands in China

Leading Brand of Three Juices Simmer Pot Chain

Chinese Top 10 Hotpot Brands Overseas

Innovative Enterprise with Outstanding Contribution in China's Catering

Industry Since the Reform and Opening-up for 40 Years

Top 100 Catering Enterprises in China

Excellent Franchised Brand in China

Most Valuable Catering Brand for Investment

Top 10 Most Influential Brands of "Beijing Influence"

China Chain Catering Brand Sustainable Innovation Award

Brand honors

品牌荣誉

第16页

产品展示

Product display

Huang Ji Huang

第17页

焖锅六件套

Simmer pot

Six suit

第18页

去厨师化,实现量化、标准化操作,解决了传统餐饮厨师操作的随意性及难复制、模式重的痛点的同时,使产品制作简单,轻松上手,服务员个个是厨师。

no chef is required, thereby realizing quantitative and standardized operation. Randomness of chef operation, difficult reproduction and repeated mode in

traditional catering are solved, thereby product manufacturing becomes simple, which can be learnt easily, and all attendants can become chefs.

Only several steps are required for the whole simmering process

产品优势

Product advantages

整个焖制过程只需几步

放底油 平铺底料 摆放主料

无厨师:

No chef:

打汁 浇汁 焖制完成

第19页

采用特质厨具焖制,不仅无油烟,符合社会环保、健康需求,而且最大限度保存食材原材料营养的同时,赋予食材最浓

郁醇厚的味道。

符合健康饮食的趋势,低温烹调、少油少盐、营养搭配,将食材的价值发挥到极致。

从食材入锅到最终食用,所有操作过程在顾客面前完成,新鲜、安全看得见,确保食材到餐桌的可追溯。

无食材重复使用:

独特的就餐体验:

无油烟:

all operation processes are finished in front of guests from placing raw materials into the oven to final eating, freshness and safety

can be observed, thereby ensuring traceability from food materials to the table.

special kitchen utensils and appliances are adopted for braising, the product is free from lampblack, which is in line with social

environmental protection and health demands on the one hand, and it also reserves the nutrition of food raw materials maximally,

thereby providing the food with the richest flavor.

it conforms to the trend of healthy diet, low temperature cooking, less oil, less salt and nutrition match, thereby exerting the value of

food materials maximally.

No lampblack:

No reuse of ingredients:

Unique dining experience:

Food is simmered for eating, thereby it is tasty.

第20页

Modern production center

现代化生产中心

第21页

黄记煌专用复合型调味料由北京黄记煌商贸有限责任公司生产总部生

产,是集熬制、灌装、包装为一体的大型现代化生产中心。工厂设备先进,

拥有一支专业的食品检疫检验团队,产品符合国家的环保和食品生产安

全的要求,同时满足美国 FDA 出口认证要求。

满足食客不同口味

拥有独家秘制的复合型调味品

Huang Ji Huang special compound condiments are produced by Beijing Huang Ji Huang Trading

Co., Ltd. Production Headquarter, it is a large-scale modern production center which integrates

stewing, filling and packing. The factory has advanced equipment and one professional team

for food quarantine and inspection. Products meet the national requirements in environmental

protection and food production safety. Meanwhile, the products are in line with American FDA

export certification requirements.

Exclusive Secret Compound Condiment

Different flavors of guests can be met.

第22页

店面展示

Store display

HuangJiHuang

店 面 形 象 4.0.1 版

第23页

HUANGJIHUANG

STORE

DISPLAY

第24页

后厨需要面积比一般餐厅占地面积少,保证店内服务

区面积利用率最大化

The kitchen area is much less than the area of general

restaurants, thereby ensuring the maximum utilization rate

of service area in the store.

功能区的规划及面积的展现

后厨

功能划分

Function division

plan of functional areas and area display

第25页

工服展示

Work

clothes

to show

第26页

店面展示

Store display

店 面 形 象 4.0.2 版

HuangJiHuang

第27页

HUANGJIHUANG

STORE

DISPLAY

第30页

万达、凯德、华联、银泰、华润、王府井、万科、新世界、苏宁、步步高、天虹、 龙湖天街、宝龙、大悦城、

万象城、爱琴海、金源 ...

店面分布于全国主流连锁商业综合体内

Wanda, Cade, Hualian, Yintai, CRC, Wangfujing, Vanke, New World, Suning, Backgammon, Tinhong, Longhu

Tianjie, Baolong, Joy City, Vientiane City, Aegean Sea and Jinyuan...

the store is distributed in main chain commercial complexes all over the country.

店面选址

Store site selection

第32页

投资有保障

具备为餐饮连锁品牌提供系统支持能力

完善的加盟服务

专业高效的管理团队和技术研发力量

全球超过 600 个的加盟成功案例

① 市场及营销支持

② 营运及培训支持

③ 供应链及生产支持

④ IT 支持

⑤ 产品研发与持续的创新

⑥ CI(MI;BI;VI)

⑦ 培训

⑧ 品牌宣传 / 营销

拥有近 20 人的专业管理和研发团队,负责品牌产品设计、产品试验及培训。团队成员来自

国内外知名餐饮企业及食品行业,有着数十年的食品研发经验

Investment can be guaranteed

The company has a professional management and R&D team composed of nearly 20 people, and

it is responsible for brand product design, product testing and training. Team members come

from domestic and foreign well-known catering enterprises and food industry with experience in

food research and development for several decades.

(5) Product development and continuous innovation

(6) CI(MI;BI;VI)

(7) Training

(8) Branding/marketing

(1) Market and marketing support

(2) Operating and training support

(3) Supply chain and production support

(4) IT support

Professional and efficient management team as well as

technology research and development strength

More than 600 successful franchising cases all over the world

Perfect franchising services

The company has the ability of providing system support for

catering chain brand

第33页

加盟咨询



提交“在线申请”

区域公司评估

加盟商资质证件&开店申请

意向申报审批流程

开业

签订正式加盟合同

加盟意向书签订

租赁合同

设计装修

缴纳意向金

不予受理

不予受理

新加盟商面试

√ 评估通过

× 未通过

Not Passed

Unqualified

New franchisee

Old franchisee

Assessment passed

Qualified

新加盟商

老加盟商

合格

不合格

人员招募 证照办理 配送、培训、营建、营运、IT



 



   

  

 

    

    







   

    

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关于加盟

加盟流程

Franchising flow

About franchising

第34页

1. Suggested store location: Catering areas of urban and regional level commercial complexes in cities at all levels, and landmark catering hubs;

2. Suggested store business area: 200 square meters (±10%);

3. According to the Appraisal Report on the Store-opening of Huang Ji Huang, the store is more than 80% (Full Score is 125);

4. The estimated annual average monthly turnover shall not be less than RMB 350000/month;

5. The investment reserves of a single store shall not be less than RMB 1.5 million.

1、 首期费:10 万元

2、 保证金:10 万元

3、 持续费为餐厅营业额的 6%

1. The fee in the 1st phase: RMB 100000.

2. Store deposit: RMB 100000.

3. The ongoing fee shall be 6% of the restaurant turnover.

单店费用收取方式

Collection method of single store fee

1、 建议店面开设位置:各级城市的城市级、区域级商业综合体餐饮区,地标性餐饮汇聚地;

2、 建议店面营业使用面积 200 平方米 (±10%);

3、 《黄记煌店面开设评估报告》达 80% 以上(满分为 125);

4、 预估年度月均营业额不得低于人民币 35 万元 / 月;

5、 单店投资准备金不低于人民币 150 万元。

黄记煌三汁焖锅店面开设条件

Store-opening Conditions for Huang Ji Huang

Three Juices Simmer Pot

第36页

官网

电话

地址

www.huangjihuang.com

400 9100 933

北京市顺义区林河工业开发区林河大街 24 号

24, Linhe Street, Linhe Industrial Development Zone, Shunyi District, Beijing

Website

Tel

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