Unit 1

Market Research

新职业英语--汽车英语

English For Careers

English for Automobiles

交通运输数字化网络教学资源共建共享课题《汽车情境英语》

CONTENTS

目录

01 Teaching

Objectives

Objective Process Conclusion

To learn:

Different brands of automobiles; 汽车类型

Some useful expression used in 4S store; 4S店对话常用句型

Chinese automobile brand culture. 汽车品牌文化

Be able to:

Introduce the professional skills of automobile in English;介绍自己的专业技能

Communicate with customers by using related expressions.用相关表达和顾客交流

To cultivate:

Students' professional skills and professionalism;学生的职业技能和职业素养

The love of owned automobile brand. 民族汽车品牌的热爱

Quality

Ability

Knowledge

02 Teaching

Processes

Design

Liaison 3 Speaking

22 Listening

4 Translation

5 Automobile Culture

1 Warming-up

Objective Process Conclusion

Mini car/Subcompact car

（微型轿车）

Compact car

（小型轿车）

Convertible

(车篷可折起/取掉的轿车)

Midsize car

（中型轿车）

Luxury/Large car

（豪华大型轿车）

Wagon/Station Wagon

（旅行车）

Hatchback

Minivan （掀背型轿车）

（微型厢式车）

SUV (Sports Utility Vehicle)

（运动型多功能车）

Warming-up Listening Speaking Translation Culture

Task: Passenger cars can be classified by size or by body type (See the following

pictures). Which type of car do you like best? Why?

Warming-up Listening Speaking Translation Culture

Task: Mr. Smith, manager of Market Department in Triumph Automobile Company

(TAC), is talking to Wang Ming, an intern. Listen to the conversation and fill

in the blanks with what you hear.

Wang Ming: Good morning, Mr. Smith.

Mr. Smith: Morning, Wang Ming. Well, your major is car industry and 1_________, right?

Wang Ming: That’s right.

Mr. Smith: So you know how to 2 _________ a market survey, huh?

Wang Ming: Yeah. I did it when I was a college student.

Mr. Smith: Now I’d like you to 3 _________a survey of today’s auto market and see what

we should do. Do you have any problems?

Wang Ming: Yeah. What aspects do you want me to cover, Mr. Smith?

Mr. Smith: In your survey, you should find out the 4__________ in auto market, collect

information about our competitors, and learn about customers’ expectations

and the factors that 5__________ purchase behavior.

Wang Ming: OK, Mr. Smith. I’ll try my best.

Warming-up Listening Speaking Translation Culture

engineering

conduct

complete

influence

trend

Script

Warming-up Listening Speaking Translation Culture

Task: Work in pairs. Practice making short conversations with the words provided

according to the example below.

Example:

A: Hello. This is Honda 4S store. May I help you?

B: This is George Fish. May I speak to Mr. Smith?

A: Speaking.

B: I’d like to discuss the car we are going to buy with you. Is 9 o’clock convenient for you?

A: Can we make it 10:30? A customer will come to my office at 9:00.

B: Oh, yes. That’s fine with me.

A: Great. And I’ll see you in the exhibition hall.

Warming-up Listening Speaking Translation Culture

Sample 1 Sample 2 Sample 3

You may use the expressions:

I’d like to… Is… convenient for you?

Can we make it…? How about…?

I’ll see you…

1. buy a new car / 2 pm / in the exhibition hall

2. test-drive a car / 10 am next Monday / Lincoln Street

3. have the car checked / at noon / maintenance workshop

Warming-up Listening Speaking Translation Culture

A: Good morning. This is Honda 4s Store. May I help you?

B: Hello. This is George Fish. May I speak to Mr. Smith?

A : Yes. Speaking.

B: I’d like to discuss the car I’m going to buy with you. How about 2 o’clock

this afternoon?

A: I’m sorry. Today is a busy day. How about 2 p.m. tomorrow?

B: Oh, yes. That’s fine with me.

A: Great. And I’ll see you in the exhibition hall.

Sample 1

Warming-up Listening Speaking Translation Culture

Sample 2

A: Good morning. Welcome to our store. What can I do for you?

B: Hello. My name is George Fish. I want to make a test-drive appointment.

A: OK. What time is convenient for you?

B: 10 o’clock next Monday.

A: That’s fine. And where do you want to take the test drive.

B: Lincoln Street.

A: No problem, May I have your phone number?

B: Oh, yes. 3427 3846. Thank you for your help.

A: My pleasure. See you on Monday.

Warming-up Listening Speaking Translation Culture

Sample 3

A: Good morning, sir. This is Fuyang maintenance workshop. What can I do for you?

B: This is George Fish. I 'm calling to make an appointment to have my car checked.

A: OK. What time is convenient for you?

B: I’ll be on business tomorrow morning, so how about one o’clock this afternoon?

A: That’s fine.

B: Thank you, Bye!

Warming-up Listening Speaking Translation Culture

English Chinese

demonstrate success

medium-sized income

level of concern

lower emission

specific requirement

a big share of auto-market

显示／彰显成功

中等收入

关注程度

低排放量

特定的需求

汽车市场的很大份额

Task: Translate the following English expressions into Chinese.

Warming-up Listening Speaking Translation Culture

Task: Try to understand the meaning of the following logo.

China FAW

China First Auto Works

03 Conclusion

听

Understand some questions

asked by an interview

说

Communicate with

customers with one’s

professional skills

译

Translate some expression

about customers’

demands

文化

Learn a certain

Chinese automobile

brand

Objective Obectives Process Conclusion

Thank You !

交通运输数字化网络教学资源共建共享课题《汽车情境英语》