台湾麦克股份有限公司
台湾麦克股份有限公司有员工300多人，年销售图书、玩具、礼品与文化用品总额达8亿
台币。
麦克公司由3家出版社，1家麦克儿童英文书店，1家麦克艺术书店，1家产品直销公司组成，
销售网络遍布全台湾。
麦克公司还是欧美儿童图书在台湾最大的进口贸易商，此外还与花旗银行、上海银行等
七八家银行均有业务合作，创立了商品分期付款的销售方式。
麦克公司的营销策略包括：代销、店销、直销、邮购、品牌代理包销等多种方式，已有20年的
企业发展经验。
Taiwan Mac Educational Co. Ltd
Taiwan Mac Educational Co. Ltd has more than 300 staff . It sells 800 million Taiwan Dollar
worth of books, toys, gifts and stationery.
Taiwan Mac consists of three publishing houses, one Mac Children’s English Bookstore, one
Mac Art Bookstore and one direct sales company with outlets all across Taiwan.
Taiwan Mac is also the largest importer of European and American children books. Meanwhile,
it has business relations with no less than eight banks including the Citibank and the Shanghai
Bank, which makes possible the sales model of purchase by installment.
Marketing strategies of Taiwan Mac covers sales agent, shop, direct selling, purchase by mail,
brand agent and exclusive sales. It has had 20 years of experiences in these fi elds.
台湾艺术村书店国际股份有限公司
创立于1993年，从事外版书的进口与推广，从文史艺术、自然科学到政经社会，提供现代人
所需的各种入门知识，为追求知识者提供丰富多元的生活案头工具书，让知识视野永续传承。
产品以百科类最高水平的《世界百科全书》为代表，其他如《少年百科》、《韦伯袖珍辞典》、《我不
了解的世界》等百科及语言学习类丛书，也深受家庭、学校、图书馆、企业办公室的认同和喜爱。
艺术村书店国际股份有限公司除了提供百科全书的典藏用书外，也代理经营各领域外版书
的经典著作，向国内读者同步提供先进国家的新知理论，为读者拓展更宽广的阅读环境，努力推
动一个具多元化、前瞻性、世界观的书香社会。
Taiwan Art Village Bookshop International Co. Ltd
Taiwan Art Village Bookshop International Co. Ltd was founded in 1993 to import and
promote foreign books ranging from literature, arts, history, natural sciences, political science and
economics, off ering a rich variety of books for earnest learners and contributing to cultural heritage.
Its books are best represented by The World Book Encyclopedia. Others, such as Childcraft,
Webster’s Pocket Dictionary, I Didn’t Know That, are well received among households, schools,
libraries and offi ces.
In addition to provide the collection of Encyclopedia books, Taiwan Art Village Bookshop
International Co. Ltd. also operates the agent of foreign classical books in various domains, to
provide domestic readers the theoretical knowledge from advanced countries simultaneously. It
tries to develop a broader reading environment , and works for a diversifi ed, forward-looking and
the world outlook view of the world's literary community diligently.
河北教育出版社
河北教育出版社成立于1986年，年出书1200余种，发行量900多万册，下属8个编辑部、3家
杂志社、2家公司、1家音像出版社，出书类别涵盖教育、文学、艺术、社科、儿童、辞书等几大门类。
1998年被国家新闻出版总署命名为“全国优秀出版社”。
目前，河北教育出版社已与德国、英国、法国、美国、加拿大、日本、以色列等国家以及中国香
港、台湾等地区的许多知名出版社建立起了长期友好的版权合作关系。近5年内，共引进图书近
百种，输出图书十几种。特别是在第九届北京国际图书博览会上，分别与日本讲谈社、香港新雅
文化事业有限公司、台湾格林文化事业有限公司、台湾艺术家出版社和台湾猫头鹰出版社等五
家出版社成功地进行了版权引进、输出商洽，成为博览会中的一大亮点。
Hebei Education Press
Founded in December, 1986, Hebei Education Press (HEP) publishes more than 1,200 books
of various kinds and distributes more than 9,000,000 copies each year. It is make of eight editorial
departments, three magazines, two companies, one audio-visual publishing house. It’s publication
specializes in educational and literary fi elds. It has expanded its publications concerning on the
social sciences, arts, children books, dictionary and so on. In 1998, it was honored as the Excellent
Publishing House of China by the Press and Publication Administration of the P.R.C.
Now, HEP has the friendly copyright trades with Germany, English, France, America, Canada,
Japan, Anterior and many famous presses in Hong Kong and Taiwan. In recent fi ve years, HEP has
imported almost one hundred kinds of publications and exported dozens of species. In particular,
it has come off contract ceremony with fi ve publishing houses including Kodansha Ltd, Sun Ya
Publications (HK) Ltd, Grimm Press Ltd, Artist Publishing and Owl Publishing House in 9th Beijing
International Book Fair. All these caught many people’s eyes.
北京汉霖文化发展中心
北京汉霖文化发展中心成立于1994年，是一家专业的图书营销策划公司，曾成功策划并发
行诸多台湾作家作品，如著名作家刘墉、林清玄等人的作品，并因此获得业界关注和认可。
汉霖文化多年来努力推广优秀作家的作品，开拓图书销售市场，引领健康、快乐的读书风
气，先后在全国各地几十个大中城市、上百所大学和中学举办一系列的阅读推广活动，例如作家
巡回演讲、座谈、研讨会、故事会等，同时还在贫困地区及弱势儿童中开展阅读推广。
多年来，汉霖文化一直兢兢业业、全力投入，为中国的书香社会、和谐社会尽一份努力。
Beijing Hanlin Culture Developing Center
Beijing Hanlin Culture Developing Center was incorporated in 1994 as a book marketing
consultancy. It has designed marketing strategies and distributed a number of bestsellers in Taiwan,
such as those by Liu Yong and Lin Qingxuan, and is recognized and commended in this fi eld.
For years, Hanlin Culture has been making great eff orts to promote works of good authors,
enlarge its market share and foster a healthy and happy reading climate. It has sponsored a
number of reading promotion events in dozens of big cities, more than 100 universities and middle
schools, such as author speech tours, roundtable discussions, seminar, story-telling sessions, etc.
Meanwhile, it also engages in reading promotion in poor areas and among disadvantaged children.
For many years, Hanlin Culture has been dedicated to the cultivation of a reading society and
a harmonious world.
