SHANGCHENJIN中西美学高精黄金 High precision gold in chinese and western aesthetics
ENJOYMENT OF BEAUTY OF GRAM
SHANGCHENJIN中西美学高精黄金 High precision gold in chinese and western aesthetics
ENJOYMENT OF BEAUTY OF GRAM
SHANGCHENJIN
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
悦 享 ,美 一 克
OF grarm
Enjoy MENT
OF beauty
JIN
Enjoy MENT
叙 述
展 现 SH ANG
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High Precision Gold In Chinese
And Western Aesthetics
High Precision Gold In Chinese
And Western Aesthetics
High Precision Gold In Chinese
And Western Aesthetics
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创 作
03
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
创 作
OF grarm
Enjoy MENT
OF beauty
SHANGCHENJIN
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
Love Gift
Unity
Prive
Maker
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Maker
High Precision Gold In
Chinese And Western Aesthetics
造响自我
Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
MAKER
SHANGCHENJIN
CONGSHENG
传统文化在现代空间的重焕生机
以苍璧礼天、以黄琮礼地
感受极致对称美感,感受古老与新生
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艺感 文创 魅力
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02Chinese and Western aesthetics Shang chen jin-High precision gold in
Unity
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邂逅精致
Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
UNITY
一盏玲笼璀璨发光
恒久照耀前方与爱
丝绣玲笼鎏光溢彩 ,持久照耀开挂人生
SHANGCHENJIN
LANTERN
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SHANGCHENJIN
PRIVE
03 Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
It's all about you
it's all about romance
私人尊享
Prive
Chinese and Western aesthetics
Shang chen jin-High precision gold in
PRIVE
SHANGCHENJIN
SWAN
重现天鹅湖的梦幻意境
勾勒出天鹅的优美姿态 PRIVE 浪漫优雅的故事,在粼粼湖面上慢慢显现
03
CHEN JIN
SHANG
SHANGCHENJIN
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High Precision Gold In Chinese And Western Aesthetics
高雅 经典 浪漫
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LOVE
04 Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
High Precision Gold In
Chinese And Western Aesthetics
喜事发生
Love
LOVE Chinese and Western aesthetics Shang chen jin-High precision gold in
LOVE
SHANGCHENJIN
ROMANTIC
盈盈满满,花颜悦色
最美好的爱
能唤醒彼此的灵魂
LO
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浪漫遐想 质感高级
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戒指
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ROMA NTIC
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High Precision Gold In Chinese And Western Aesthetics
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浪漫遐想 质感高级
LOVE
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High Precision Gold In Chinese And Western Aesthetics
套链
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High Precision Gold In
Chinese And Western Aesthetics
礼记宝贝
Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
Gift
GIFT
05
GIFT
SHANGCHENJIN
GROW UP
一把小锁,饱含爱意
上下翻翻,富贵翻“番”
一年一岁,佑TA平安
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High Precision Gold In Chinese And Western Aesthetics
打开孩子的世界
SHANGCHENJIN
GIFT
GROWUP
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High Precision Gold In Chinese And Western Aesthetics
打开孩子的世界
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SHANG
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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
打开孩子的世界
GIFT
SHANGCHENJIN
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
OF grarm
Enjoy MENT
OF beauty
叙 述
品牌故事
BRAND STORY
scj
“上辰金的品牌诞生,是当下这个时代、当下中西文化思潮
下的必然产物!” ⸺上辰金品牌主理人
随着人们消费需求与消费理念的转变,越来越多的人开始
追求精致生活,那什么才是精致?《奇葩说》里,罗振宇说,“
精致是一种力量的体现”;蔡康永也曾在《奇葩说》中讲到,“
学会定义自己的精致,一旦定义好了就往那个目标迈进”。
上辰金首先定义好了自己的精致,“中西美学高精黄金”,它
将西式美学与中式文化进行了融合,赋予每一件珠宝“只要
细品就会有”的味道,上辰金想要做的是“一个有着高品质
高颜值,能给不同的人们的生活和感官世界带去改变,但又
不仅在于品质和美感,更是倡导对生活的态度和对自己的
关爱”,这样一个经久不衰的品牌,而这样的定位,与当下人
们的需求,不期而遇。
High precision gold in Chinese and Western aesthetics
品牌故事
BRAND STORY
scj
“不了解他们,他们也不会接受你的产品!” ⸺上辰金品
牌主理人
上辰金团队在市场沉淀了��个月后,通过对市场的反复
调研揣摩后梳理出了一条最适配的产品线,他们将目标人
群细分成了�个部分,并对每一部分的人群进行了样本筛
选及剖析,形成了非常精准的用户画像数据库,并在每件
产品上市前,都会进行用户佩戴测评,从设计、佩戴、搭配、
克重等不同角度进行分析,上辰金希望每一件产品,都能
满足一部分人对于美和精致生活的追求;
“打动B端客户,才能打动C端消费者!” ⸺上辰金品牌主
理人
打造出“上乘的黄金美饰”是几位品牌主理人在德诚沉淀
多年以来最想要做的事;尽管上辰金是个主要面向B端优
质客户的项目细分品牌,但团队赋予它使命、理念、主张,
用心去做品牌,将B端客户当成C端消费者去打动,只要打
动了B端客户,相信自然就能打动C端消费者,撬动C端消
费市场;他们认为精致的生活是发现美,释放美,追求美,
High precision gold in Chinese and Western aesthetics
上辰金要做的,就是带领大家探寻最适合的精致美。
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
中西美学高精黄金
C
J I N
N
SHANGCHENJIN
SHANGCHENJIN
SHANGCHENJIN
SHANG CHEN JIN
上辰金,德诚珠宝集团旗下中西美学高精黄金品
牌!
借由全球一体化背景下东西方艺术的融合之势,
上辰金利用集团自身技术和智造、研发优势,及与
国内外知名设计师、非遗大师、文创名人跨界合作
优势,以突破传统的态度,融合至美,与美共行,以
创新态度重新定义黄金珠宝的东方之韵、西方之
美,以高精匠艺,呈现黄金珠宝无法复刻的独特魅
力,让佩戴者彰显自我风格态度与自我价值实现。
Shang Chen Jin
Enjoyment of beauty of gram
High Precision Gold In Chinese And Western Aesthetics
SHANGCHENJIN
Shangchenjin
scj
品牌主张
Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
CHENJIN
Shang
品牌理念
品牌使命
High Precision Gold In Chinese
And Western Aesthetics
High Precision Gold In Chinese
And Western Aesthetics
High Precision Gold In Chinese
And Western Aesthetics
为精致生活加分
精工,美创,优享
呈现黄金匠艺之美
释放东方女性魅力
02
03
01
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
OF grarm
Enjoy MENT
OF beauty
展 现
High precision gold in Chinese and Western aesthetics
Shang Chen Jin
Enjoyment of beauty of gram
High Precision Gold In Chinese And Western Aesthetics
scj
SHANGCHENJIN
EXHIBITION
HALL
Shang Chen Jin
Enjoyment of beauty of gram
High Precision Gold In Chinese And Western Aesthetics
SHANG
SHANGCHENJIN CHEN JIN
SHANGCHENJIN
Shang Chen Jin
Enjoyment of beauty of gram
High Precision Gold In Chinese And Western Aesthetics
OF grarm
Enjoy MENT
OF beauty
SHANGCHENJIN
Shang Chen Jin
Enjoyment of beauty of gram
High Precision Gold In Chinese And Western Aesthetics
SHANG
SHANGCHENJIN CHEN JIN
Enjoy MENT
SHANG CHEN JIN
Shang Chen Jin
Enjoyment of beauty of gram
High Precision Gold In Chinese And Western Aesthetics
SHANGCHENJIN
BUSINESS COOPERATION
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