上辰金 | 中西美学高精黄金

发布时间:2023-6-19 | 杂志分类:其他
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上辰金 | 中西美学高精黄金

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上辰金 | 中西美学高精黄金
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第1页

SHANGCHENJIN中西美学高精黄金 High precision gold in chinese and western aesthetics

ENJOYMENT OF BEAUTY OF GRAM

第2页

SHANGCHENJIN

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

悦 享 ,美 一 克

OF grarm

Enjoy MENT

OF beauty

JIN

第3页

Enjoy MENT

叙 述

展 现 SH ANG

CHEN

JIN

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

01

02 03

创 作

第4页

03

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

创 作

OF grarm

Enjoy MENT

OF beauty

第5页

SHANGCHENJIN

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

Love Gift

Unity

Prive

Maker

第6页

SHANGCHENJIN 01Chinese and Western aesthetics Shangchenjin-High precision gold in

Maker

High Precision Gold In

Chinese And Western Aesthetics

造响自我

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

MAKER

第7页

SHANGCHENJIN

CONGSHENG

传统文化在现代空间的重焕生机

以苍璧礼天、以黄琮礼地

感受极致对称美感,感受古老与新生

第8页

K

ER

MAK

ER

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

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MAK

ER

SHANGCHENJIN

艺感 文创 魅力

第9页

K

ER

SHANGCHENJIN

艺感 文创 魅力

MAK

ER

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

款号:XL-FDJ-�����

金重:�.�g土

MA

MAK

ER

第10页

02Chinese and Western aesthetics Shang chen jin-High precision gold in

Unity

High Precision Gold In

Chinese And Western Aesthetics

邂逅精致

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

UNITY

第11页

一盏玲笼璀璨发光

恒久照耀前方与爱

丝绣玲笼鎏光溢彩 ,持久照耀开挂人生

SHANGCHENJIN

LANTERN

第12页

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款号:W-MHJMJTL����-�

金重:�.�g士

款号:W-MHJMJTL����-�

金重:�.�g士

SHANGCHENJIN

国潮 复古 时尚

UN I

TY

>

>

第13页

UN I

TY

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款号:W-MHIMJTL����-�

金重:�.�g土

款号:W-MHJMJTL����-�

金重:�.�g土

国潮 复古 时尚

SHANGCHENJIN

UN

ITY

>

>

第14页

UNITY

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics Aesthetics

Precision Gold In Chinese And Western Aesthetics

款号: W-MHJMJTLO���-�

金重: �.�g土

款号:W-MHJMJTL����-�

金重:�.�g士

国潮 复古 时尚

SHANGCHENJIN

UN

ITY

>

>

第15页

>

>

UNITY

UNITY

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款号:W-MHJMJTL����-�

金重: �.�g土

款号:W-MHJMJTL����-�

金重: �.�g士

国潮 复古 时尚

SHANGCHENJIN

第16页

PRIVE

03 Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

It's all about you

it's all about romance

私人尊享

Prive

Chinese and Western aesthetics

Shang chen jin-High precision gold in

PRIVE

第17页

SHANGCHENJIN

SWAN

重现天鹅湖的梦幻意境

勾勒出天鹅的优美姿态 PRIVE 浪漫优雅的故事,在粼粼湖面上慢慢显现

03

第18页

CHEN JIN

SHANG

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

高雅 经典 浪漫

款号: DZ-DK����

金重:�.�g土

款号: DZ-DK����

金重:�.�g土

>

第19页

CHEN JIN

SHANG

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

高雅 经典 浪漫

款号: DZ-DK����

金重:�.�g土

款号: DZ-DK����

金重:�.�g土

>

第20页

LOVE

04 Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In

Chinese And Western Aesthetics

喜事发生

Love

LOVE Chinese and Western aesthetics Shang chen jin-High precision gold in

第21页

LOVE

SHANGCHENJIN

ROMANTIC

盈盈满满,花颜悦色

最美好的爱

能唤醒彼此的灵魂

第22页

LO

VE

SHANGCHENJIN

浪漫遐想 质感高级

耳饰

款号:EG-TL-DA����

金重:�.�g士

项圈

款号:PL-DA����

金重:��.�g士

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

戒指

款号:JZ-TL-DA����

金重:�.�g士

第23页

LO

VE LOVE

ROMA NTIC

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

款号:PL-DA����

金重:��.�g士

浪漫遐想 质感高级

第24页

LOVE

SHANGCHENJIN

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

套链

款号: PL-TL-DA����

金重:��.�g土

戒指

款号:JZ-TL-DA����

金重:�.�g土

耳饰

款号: EG-TL-DA����

金重:�.�g土

ROMA NTIC

LO

VE

浪漫遐想 质感高级

第25页

05Chinese and Western aesthetics Shang chen jin-High precision gold in

High Precision Gold In

Chinese And Western Aesthetics

礼记宝贝

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

Gift

GIFT

第26页

05

GIFT

SHANGCHENJIN

GROW UP

一把小锁,饱含爱意

上下翻翻,富贵翻“番”

一年一岁,佑TA平安

第27页

SHANG

CHEN JIN

款号: XQ-JH�����

金重: ��.�g土

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打开孩子的世界

SHANGCHENJIN

第28页

GIFT

GROWUP

款号: K-DZ-D����

金重: �.�g士

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打开孩子的世界

SHANGCHENJIN

第29页

SHANG

CHEN JIN

款号: K-DZ-D����

金重: �.�g士

Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

打开孩子的世界

GIFT

SHANGCHENJIN

第30页

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

OF grarm

Enjoy MENT

OF beauty

叙 述

第31页

品牌故事

BRAND STORY

scj

“上辰金的品牌诞生,是当下这个时代、当下中西文化思潮

下的必然产物!” ⸺上辰金品牌主理人

随着人们消费需求与消费理念的转变,越来越多的人开始

追求精致生活,那什么才是精致?《奇葩说》里,罗振宇说,“

精致是一种力量的体现”;蔡康永也曾在《奇葩说》中讲到,“

学会定义自己的精致,一旦定义好了就往那个目标迈进”。

上辰金首先定义好了自己的精致,“中西美学高精黄金”,它

将西式美学与中式文化进行了融合,赋予每一件珠宝“只要

细品就会有”的味道,上辰金想要做的是“一个有着高品质

高颜值,能给不同的人们的生活和感官世界带去改变,但又

不仅在于品质和美感,更是倡导对生活的态度和对自己的

关爱”,这样一个经久不衰的品牌,而这样的定位,与当下人

们的需求,不期而遇。

High precision gold in Chinese and Western aesthetics

第32页

品牌故事

BRAND STORY

scj

“不了解他们,他们也不会接受你的产品!” ⸺上辰金品

牌主理人

上辰金团队在市场沉淀了��个月后,通过对市场的反复

调研揣摩后梳理出了一条最适配的产品线,他们将目标人

群细分成了�个部分,并对每一部分的人群进行了样本筛

选及剖析,形成了非常精准的用户画像数据库,并在每件

产品上市前,都会进行用户佩戴测评,从设计、佩戴、搭配、

克重等不同角度进行分析,上辰金希望每一件产品,都能

满足一部分人对于美和精致生活的追求;

“打动B端客户,才能打动C端消费者!” ⸺上辰金品牌主

理人

打造出“上乘的黄金美饰”是几位品牌主理人在德诚沉淀

多年以来最想要做的事;尽管上辰金是个主要面向B端优

质客户的项目细分品牌,但团队赋予它使命、理念、主张,

用心去做品牌,将B端客户当成C端消费者去打动,只要打

动了B端客户,相信自然就能打动C端消费者,撬动C端消

费市场;他们认为精致的生活是发现美,释放美,追求美,

High precision gold in Chinese and Western aesthetics

上辰金要做的,就是带领大家探寻最适合的精致美。

第33页

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

中西美学高精黄金

第34页

C

J I N

N

SHANGCHENJIN

SHANGCHENJIN

SHANGCHENJIN

第35页

SHANG CHEN JIN

上辰金,德诚珠宝集团旗下中西美学高精黄金品

牌!

借由全球一体化背景下东西方艺术的融合之势,

上辰金利用集团自身技术和智造、研发优势,及与

国内外知名设计师、非遗大师、文创名人跨界合作

优势,以突破传统的态度,融合至美,与美共行,以

创新态度重新定义黄金珠宝的东方之韵、西方之

美,以高精匠艺,呈现黄金珠宝无法复刻的独特魅

力,让佩戴者彰显自我风格态度与自我价值实现。

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANGCHENJIN

Shangchenjin

scj

第36页

品牌主张

Shang Chen Jin

High Precision Gold In Chinese

And Western Aesthetics

CHENJIN

Shang

品牌理念

品牌使命

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

High Precision Gold In Chinese

And Western Aesthetics

为精致生活加分

精工,美创,优享

呈现黄金匠艺之美

释放东方女性魅力

02

03

01

第37页

Enjoyment of beauty of gram

Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics

High Precision Gold In Chinese And Western Aesthetics

OF grarm

Enjoy MENT

OF beauty

展 现

第38页

High precision gold in Chinese and Western aesthetics

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

scj

SHANGCHENJIN

EXHIBITION

HALL

第39页

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANG

SHANGCHENJIN CHEN JIN

第40页

SHANGCHENJIN

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

OF grarm

Enjoy MENT

OF beauty

SHANGCHENJIN

第41页

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANG

SHANGCHENJIN CHEN JIN

Enjoy MENT

第42页

SHANG CHEN JIN

Shang Chen Jin

Enjoyment of beauty of gram

High Precision Gold In Chinese And Western Aesthetics

SHANGCHENJIN

第43页

BUSINESS COOPERATION

业务合作

第44页

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