SME Excellence Award
This award recognises SMEs (defined as an organisation with under 400 employees and an annual
turnover under RMB 300 million worldwide) which have demonstrated recent outstanding
achievements.
GALA BEIJING 2024 –AWARDS
SME Excellence Award
1. Centdegrés
2. Frisquet
3. MxMarche
4. Valode &Pistre
GALA BEIJING 2024 –AWARDS
1. Centdegres
Introduction of the company (max 150 words): centdegres is an independent international
desiqn house present in Paris and 8 other cities around the world, especially in China (Beijing,
Shanghai and Guangzhou)
The agency was founded in 1988 and is specialized in brand intelligence, visual identity, graphic
design, packaging, product design, retail design and architecture audiovisual production and
digital. The Chinese subsidiary has been created in 2010.
2. PROJECT INFORMATION
Which category are you applying for :
- SME excellence Award
Name of the project (if there is no name, put the company's name): French SMEs in China
Date of implementation: from January 2024
2. PROJECT INFORMATION
Project presentation (max 150 words): To elevate the visibility and market presence of French
SMEs in China through three key projects: promoting French niche perfume brands at major
exhibitions and events, supporting the internationalization of French creative industries via BPI's
Cultur'Export Program, and showcasing sustainable luxury practices with innovative packaging
solutions. The program fosters Franco-Chinese partnerships by merging cultural exchange,
business innovation, and sustainable development, thereby reinforcing the reputation and
growth of French brands in the Chinese market.
Your project in one sentence (max 30 words in English): A strategic initiative to strengthen
French SMEs' presence in China through cultural exchange, innovation, and sustainable luxury.
2. PROJECT INFORMATION
The strengths of your project (four or five key arguments) – Max 500 words:
Promotion of French Brands in China: The initiative significantly elevates the presence and
visibility of French SMEs in China, particularly in the perfume and luxury sectors. By participating
in major events and exhibitions, French brands gain access to new markets, fostering growth and
expanding their consumer base.
Support for Internationalization: Through strategic partnerships, such as BPI's Cultur'Export
Program, the project offers tailored support for French creative industries. This includes
promoting \"Made in France\" excellence and providing opportunities for collaboration and
cultural exchange with Chinese partners.
Sustainability and Innovation: Emphasizing sustainable practices, the project highlights
innovative packaging solutions and eco-friendly approaches. The \"60 Ingredients & Perspectives\"
initiative showcases a fusion of French and Chinese expertise, promoting sustainable luxury and
environmental responsibility in both countries.
2. PROJECT INFORMATION
Strengthening Franco-Chinese Collaboration: The project reinforces cultural and business ties
between France and China by promoting mutual understanding, cooperation, and shared
innovation. It also involves educational initiatives, such as university workshops, to develop
French perfume know-how among future Chinese industry professionals.
Creating a Unique Franco-Chinese Experience: The initiative integrates multiple facets of art,
design, and craftsmanship, creating a unique multisensory experience that celebrates the rich
heritage of both nations. This approach positions French SMEs as leaders in creativity and
innovation within the Chinese market, enhancing their global standing.
2. PROJECT INFORMATION
Please use the following 3 slides to present your project, including a descriptions of first results,
observations, impact on company or next steps of the project and other additional elements to
help the jury in its analysis of your application.
Additionally, upload photos of your project
1. French SMEs at perfume events
• French niche perfume brands, including Les Eaux Primordiales, Maison 21G, Une Nuit Nomade,
Cherigan, OmanLuxury, and The Different Company, have actively participated in diverse perfume
events throughout China. These engagements range from high-profile exhibitions and pop-up shops
to cultural celebrations like \"Mixology\" nights and dedicated fragrance festivals. Each event provides an
opportunity to showcase the unique blending of French craftsmanship with Chinese cultural insights,
creating a dynamic dialogue between the two markets.
• The widespread participation of these brands has attracted significant interest from Chinese consumers
and industry experts, reinforcing the influence of French creativity and innovation in the perfume
sector. Through these events, French SMEs have enhanced their visibility, forged new business
connections, and expanded their presence in the Chinese market. The continuous interaction between
French and Chinese perfume cultures demonstrates a deep commitment to cross-cultural appreciation
and innovation, establishing a strong foothold for French luxury in China.
A mixology cocktail with the French brand Cherigan
Diptyque, a successful collaboration with a French perfume
brand
Une Nuit Nomade, a
successful French
perfume pop-up store
2. LuxePack collaboration
• The \"60 Ingredients &
Perspectives\" project,
presented at LuxePack event,
featured innovative approaches
to sustainable luxury,
combining French expertise
with Chinese market insights.
• This collaboration highlighted
creative synergies between the
two countries and underscored
a shared commitment to eco- consciousness, positioning
both French and Chinese
partners as leaders in
sustainable design and luxury
products.
Les Eaux Primordiales : a French sustainable
packaging presented at LuxePack event
3. BPI’s Cultur’Export Program
• As an ambassador for the Cultur’Export Program,
Centdegrés has worked to support the
international expansion of French creative
industries.
• This initiative strengthens Franco-Chinese
business relationships by facilitating market entry
for French SMEs and fostering cross-cultural
collaborations through strategic events and
partnerships.
2. Frisquet
Introduction of the company (max 150 words):
Created in 1936 in Paris, FRISQUET S.A. is a 100% French owned company during already three
generations. It is well known as the earliest European legendary company to study and
manufacture the heating gas boilers and renewable heating and hot water equipment.
FRISQUET S.A. has always been a leading company concerning technology and security in its
products. Since more than 80 years, FRISQUET S.A. is reached to become a standard in its
industry thanks to its product quality, permanent innovation and ability to listen to the
customers.
FRISQUET (Beijing) Heating Co., Ltd. was created in 2004 as wholly-owned subsidiary in China of
FRISQUET S.A. At present, it has also 2 offices in Shanghai and Xi’an.
2. PROJECT INFORMATION
Which category are you applying for :
- Sino-French Partnership Award
- SME excellence Award
Name of the project (if there is no name, put the company's name):
French gas demonstrate pilot at the National Sports Institute of Beijing
Date of implementation: From May to October 1989
2. PROJECT INFORMATION
Project presentation (max 150 words):
Frisquet started working in China in 1989 with the installations of the first wall-mounted
boilers in China, in the Franco-Chinese gas demonstrate pilot project at the National Sports
Institute of Beijing, as part of a Franco-Chinese government cooperative project between Gaz
de France and the Beijing municipality.
It is considered as the first to introduce the gas boiler in China at the time. This was the
starting point of a successful partnership that has fostered the development of China's gas
boiler industry.
Today, as in the past, Frisquet is at the forefront of innovation and quality in the field of
high-end gas boilers and renewable heating hot water equipment, while being aware of the
challenges related to environmental protection and clean energy.
Your project in one sentence (max 30 words in English):
The success in China of FRISQUET is the culmination of a strong and powerful collaboration of
more than 35 years between France and China.
Or “35 years of perseverance has achieved the success of Frisquet in China”
2. PROJECT INFORMATION
The strengths of your project (four or five key arguments) – Max 500 words:
Thanks to introduction of the first gas boilers by FRISQUET in scope of Franco-Chinese government
cooperative project between Gaz de France and the municipality of Beijing in 1989, the gas boiler
market in China has begun and grown considerably for more than 35 years. In 1989, there were
only 43 gas boilers supplied by FRISQUET. In 2023, there are 1,960,000 gas boilers sold in China by
several hundred brands. China became now the world's leading market in the field. But, Frisquet is
still considered a reference of the high-end company in the field. Today, 32 million boilers are in
operation to provide domestic heating and hot water throughout China. That has completely
changed the lifestyle and domestic comfort in China. Because the use of gas boilers makes it
possible to reduce each year 286.5 Mega tons of CO2 emissions compared to the coal-fired heating
traditionally used in China before the era of gas heating, i.e. 53% less emissions. The use of gas
boilers also reduces about 80% of NOx emissions and almost 100% of SO2 emissions compared to
coal heating. Nox is one of the most important elements of air pollution today. For the world's
largest CO2 emitting country, the introduction of gas boilers in China is a significant ecological and
climate contribution by the French company. This marked the beginning of the energy transition in
the field of individual heating from coal to gas from 1989 to the present day.
2. PROJECT INFORMATION
Please use the following 3 slides to present your project, including a descriptions of first results,
observations, impact on company or next steps of the project and other additional elements to
help the jury in its analysis of your application.
Additionally, upload photos of your project
The Frech gas demonstrate
pilot project at the National
Sports Institute of Beijing,
as part of a Franco-Chinese
government cooperative
project between Gaz de
France and the Beijing
municipality was jointly
designed and supervised by
Chinese and French
technicians in accordance
with the technical
standards and
specifications of France and
China, and the construction
started in May 1989.
43 sets of 32 kW gas wall-hung boilers supplied by Frisquet ware successfully installed in
the residence building of the demonstration pilot
Each 32 kilowatt wall-hung boiler is equipped with a 300-liter hot water exchange tank, which uses
natural gas as fuel to provide 24-hour semi-centralized automatic domestic hot water and heating
。
This is the earliest gas wall-hung boiler installed in China that
can be proven so far, so 1989 is also recognized as the first
year of China's wall-hung boiler. He laid the initial cornerstone
for the development of China's gas wall-hung boiler market
and opened the gas era of China's heating supply
On October 23, 1989, the inauguration of the Franco-Chinese gas technology
demonstration pilot project was held with the participation of Assistant mayor of Beijing
and the President of Frisquet SA
In 2019, the Economic Counsellor of the Embassy of France in China, Mr. Frank Sizun and the Director of
the CCIFC in Beijing, Mr. Morgan Lefèvre attended the 30th anniversary of this project. They testified that
these first boilers, installed in 1989, are still working 30 years after their installation
3. MxMarche
Name of the company: MxMarché
Sector of activity: Fashion&apparel
Project manager
Name: Maxime ZHENG
Email: maximezhang@mxmarche.com
Phone Number: +86 139 1160 3221
Wechat ID: maxoucoucou
1. COMPANY INFORMATION
Name and title of the people that will receive the prize:
Date of creation in China: 2020
Number of employees in China: 10
Location in China: Chaoyang, Beijing, CCIFC, office 210
Maxime ZHENG
1. COMPANY INFORMATION
Introduction of the company (max 150 words):
Mxmarché offers complete supply chain solutions for the clothing industry, managing every step from
design to delivery. We specialize in bringing French fashion brands to China through our showroom,
and provide services including apparel sourcing, garment production, import/export trade, and quality
control. Our goal is to streamline fashion production and help brands successfully enter new markets
with efficiency and precision.
2. PROJECT INFORMATION
Which category are you applying for :
- Sino-French Partnership Award
- Empowering Future Leaders Award
- SME excellence Award
- Sustainable Innovation & Circularity Award
Name of the project (if there is no name, put the company's name): MxMarché
Date of implementation: 2020
2. PROJECT INFORMATION
Project presentation (max 150 words):
Your project in one sentence (max 30 words in English):
Mxmarché offers end-to-end supply chain solutions for the clothing industry, managing every step
from design to delivery. We specialize in Import and Export Trade, Apparel Sourcing, Garment
Production, Custom Design Services, and Retail Fashion. Notably, we bring French fashion brands to
China through our showroom, providing them a platform to reach new markets and forge valuable
connections. Additionally, we handle Fabric and Accessories Export, Showroom Services, Quality
Control, and Production Management. By integrating these services, Mxmarché helps brands navigate
fashion production and market entry, ensuring quality and timely results. Our goal is to closely support
French fashion brands in launching their collections in China with precision and reliability.
Mxmarché delivers comprehensive supply chain solutions for the clothing industry, specializing in
bringing French fashion brands to China through our showroom and managing every aspect from
design to delivery.
2. PROJECT INFORMATION
The strengths of your project (four or five key arguments) – Max 500 words:
1. Integrated Supply Chain Management: Mxmarché offers a holistic approach to supply chain
management, seamlessly integrating all aspects from design to delivery.
2. Focus on French Fashion in China: We specialize in bringing French fashion brands to China
through our showroom. This platform helps French designers enter the Chinese market and
gain valuable exposure.
3. Global Trade and Quality Control: Our expertise in import/export trade ensures efficient
logistics. Rigorous quality control at every stage guarantees that our clients receive highquality products.
4. Custom Design and Flexible Production: We provide tailored design services and adaptable
production management. This flexibility helps us meet specific client needs and respond to
market trends swiftly.
2. PROJECT INFORMATION
Please use the following 3 slides to present your project, including a descriptions of first results,
observations, impact on company or next steps of the project and other additional elements to help
the jury in its analysis of your application.
Additionally, upload photos of your project
4. Valode Pistre
Introduction of the company (max 150 words):
Valode & Pistre is one of the ten famous European architecture firms and the largest architecture firm
in France. Founded by Mr. Denis Valode and Mr. Jean Pistre in 1980, our headquarters is located in
Paris, with branch office in Beijing. Our architectural works are distributed in 35 countries and regions
around the world, covering a variety of types and scales. We have achieved international recognition,
winning the “Silver T-square Prize”, the highest award in the French architecture industry. Our
architectural works cover exhibition, commercial centers, healthcare, culture, education, rail transit
urban complex, super high-rise, industry, hotel, office,residence and other types, involving urban
renewal, digital design, green building, design management,interdisciplinary design and other fields .
2. PROJECT INFORMATION
Project presentation (max 150 words):
Hangzhou Grand Convention and Exhibition Center has a construction area of 1.34 million square
meters, with a net indoor exhibition area of 300,000 square meters. It is the benchmark of
intelligentized venues in China. With a total investment of about 20 billion yuan, there are 12
exhibition halls and 18 exhibition halls, and the net exhibition scale will rank fifth in China and first
in Zhejiang after completion.
Your project in one sentence (max 30 words in English):
The nation's leading green and intelligent exhibition building
2. PROJECT INFORMATION
The strengths of your project (four or five key arguments) – Max 500 words:
1-The first phase of Hangzhou Grand Convention and Exhibition Center has passed the international authoritative WELL
certification, becoming the first large-scale convention and exhibition venue in China to obtain this certification at the design
stage, marking the Grand Convention and Exhibition Center as a healthy and friendly building.
2- The main body of the venue on the ground using steel structure, roof paved with photovoltaic glass, annual power generation
up to more than 700,000 degrees, carbon dioxide emission reduction is equivalent to a variety of 30,000 trees around the venue,
while the venue using noise reduction, air management and other ways to ensure that the comfort of the public space.
3-In the construction of ecological diversity, the design approach of the fence retreating inward and connecting with the
surrounding landscape is adopted, and a rain garden of not less than 200 square meters is set up, and the rainwater from the roof,
roads and squares can be locally remitted to the rain garden, which effectively promotes the utilization of rainwater resources
through natural accumulation, infiltration and purification processes, and maintains a good water recycling system.
4-Hangzhou Grand Convention and Exhibition Center will lead the convention and exhibition industry towards healthier, more
environmentally friendly and greener, create a more comfortable, ecological and humanized activity space for exhibitors and
visitors, and contribute to the sustainable development of the convention and exhibition industry with stronger power!
2. PROJECT INFORMATION
Please use the following 3 slides to present your project, including a descriptions of first results,
observations, impact on company or next steps of the project and other additional elements to help
the jury in its analysis of your application.
Additionally, upload photos of your project
The main body of the venue on the ground using steel structure, roof paved with photovoltaic glass, annual
power generation up to more than 700,000 degrees, carbon dioxide emission reduction is equivalent to a
variety of 30,000 trees around the venue, while the venue using noise reduction, air management and other
ways to ensure that the comfort of the public space.
NEW LANDMARK OF HANGZHOU
In the construction of ecological diversity, the design approach of the fence retreating inward and connecting with the
surrounding landscape is adopted, and a rain garden of not less than 200 square meters is set up, and the rainwater from the
roof, roads and squares can be locally remitted to the rain garden, which effectively promotes the utilization of rainwater
resources through natural accumulation, infiltration and purification processes, and maintains a good water recycling system.
The first phase of Hangzhou Grand Convention and Exhibition Center has passed the international authoritative
WELL certification, becoming the first large-scale convention and exhibition venue in China to obtain this
certification at the design stage, marking the Grand Convention and Exhibition Center as a healthy and friendly
building.
Project awards
