WINE TIMEWine town 品鉴红酒 用自然与纯真 致敬精彩人生

品味一种极致 未入喉 已醇香四溢 犹未品 已流露不凡 NOT EVERY LIFE CAN BE SO ROMANTIC

CONTENTSMEXIN WINE TOWN 目录 1 美心集团红酒产业介绍 2 Mexin's Wine Industry Introduction 红酒小镇的由来 3 The origin of the wine town 酿酒 & 品酒 4 Winemaking & Tasting 红酒文化活动 Wine cultural activities

MEXIN WINE TOWN INTRODUCTION MAXIM'S WINE IN DUSTRY LAYOUT 美心集团红酒产业布局 伴随国内红酒贸易量逐渐增长，中国正逐步取代英国成为全 球第二大红酒消费市场�� 美心集团秉承“塑造文化，品鉴价值”之宗旨，积极拓展红酒 产业。在澳大利亚、美国收购并入股多家著名老牌酒庄，在澳 洲、美国设立专门的红酒进出口贸易公司，成立三大酒水卖 场。汇聚了来自澳大利亚、美国、法国、西班牙、智利等30多个 国家的进口红酒，并创建美心红酒小镇自有品牌红酒。通过 红酒博物馆、红酒小镇、高速公路服务区、泡桐村生态葡萄园 等多版块联动，打造西南地区最大的红酒集散地和红酒文化 中心。 Napa Valley With the gradual increase in domestic red wine trade, China is gradually replacing the UK as the world's second largest red wine consumer market... Maxim's Group adheres to the tenet of \"shaping culture and appreciating value\" and actively expand the wine industry. Acquired and invested in a number of well-known old wineries in Australia and the United States, established special wine import and export trading companies in Australia and the United States, and established three major wine shops. Gathered imported red wines from more than 30 countries including Australia, the United States, France, Spain, Chile, etc., and created Maxim's own brand red wine in the Red Wine Town. Through the linkage of multiple sections such as the Wine Museum, Wine Town, Expressway Service Area, and Paulownia Village Ecological Vineyards, the largest red wine distribution center and wine cultural center in Southwest China will be built.

☆ 2008年选址涪陵蔺市镇，建设以红酒文化为主旋律的中西风情旅游度假区⸺美心红酒小镇 ☆ 2011年收购澳大利亚墨尔本雅拉森林葡萄酒庄园 ☆ 2011年10月成立佰饮奥莱酒水专卖 ☆ 2012年收购美国纳帕谷Thomas Winery葡萄酒庄 ☆ 2016年第二家酒水专卖⸺跨界商品折扣店开业 ☆ 2018年1月成立第三家红酒专卖⸺红酒坊，打造重庆进口红酒集散地 ☆ 2018年全资收购澳大利亚知名百吉·布鲁克葡萄酒庄园，自产系列葡萄酒20余款 ☆ 2018年耗资上亿元在重庆市渝北区创建重庆及西南最大的红酒销售市场⸺红酒博物馆 ☆ 2019年底投资建设美心红酒小镇-泡桐村生态葡萄园，已种植葡萄上千亩，拟建设万亩基地 ☆ In 2008, the site was selected in Linshi Town, Fuling, to build a Chinese-Western style tourist resort with red wine culture as the main theme-Meixin Red Wine Town ☆ Acquired Yarra Forest Wine Estate in Melbourne, Australia in 2011 ☆ In October 2011, the establishment of Baiyin Ole Wines Monopoly ☆ Acquired Thomas Winery in Napa Valley, USA in 2012 ☆ In 2016, the second liquor monopoly-cross-border merchandise discount store opened Chongqing ☆ In January 2018, the third wine monopoly-wine shop was established to create a distribution center for imported red wine in Chongqing ☆ In 2018, it wholly acquired Australia's well-known Baiji Brooke Wine Estate, and produced more than 20 series of wines ☆ In 2018, it cost hundreds of millions of yuan to create the largest red wine sales market in Chongqing and Southwest China-Red Wine Museum in Yubei District, Chongqing City ☆ At the end of 2019, it will invest in the construction of the ecological vineyards of Maxim's Wine Town-Paulownia Village. More than a thousand mu of grapes have been planted, and it is planned to build a base of 10,000 mu Melbourne 01/02美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN INTRODUCTION BADGERS BROOK WINERY·MEIXIN, YARRA VALLEY, MELBOURNE, AUSTRALIA 澳大利亚墨尔本·雅拉谷 美心百吉·布鲁克葡萄酒庄园

MEXIN VINEYARD TEMECULA, CALIFORNIA, AMERICA 美国加州·特美谷 美心葡萄酒庄园 03/04美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN INTRODUCTION CHONGQING YUBEI MAXIM'S WINE PLAZA WINE MUSEUM 重庆渝北 美心红酒广场 红酒博物馆 美心红酒博物馆按照不同风格展示成三个厅： 一号厅红酒坊 二号厅佰饮奥莱 三号厅跨界商品折扣店 分别展示了来自澳洲、法国、西班牙、智利等30多个国家的 进口红酒。除了拉菲、路易亚都、黄尾袋鼠、布朗兄弟、巴斯 克、桃乐丝等常见葡萄酒品牌，红酒博物馆还与国外专业酒 庄常年合作，推出极具地区风味的高品质葡萄酒。三个厅均 设有红酒吧、红酒教室、红酒俱乐部。美心红酒博物馆并不 定期举行红酒文化和轻奢品鉴沙龙。 Maxim's Wine Museum is displayed in three halls according to different styles Hall 1 red wine mill Hall 2 bevoutlets Hall 3 cross border commodity discount store The imported red wines from more than 30 countries including Australia, France, Spain and Chile were displayed. In addition to common wine brands such as Lafite, Luigi, Yellow-tailed Kangaroo, Brown Brothers, Basque, Dorothy, the Wine Museum also cooperates with foreign professional wineries throughout the year to launch high-quality wines with regional flavors. There are wine bars, wine classrooms, and wine clubs in all three halls. The Maxim Wine Museum occasionally holds wine culture and luxury tasting salons.

红酒坊金渝店 地址：渝北区出口加工区美心红酒广场1号厅 红酒坊海峡路店 地址：南岸区海峡路475路公交站旁 红酒坊蔺市店 地址：涪陵区蔺市美心红酒小镇景区（水上乐园附近） 05/06美心红酒小镇 MEXIN WINE TOWN

佰饮奥莱金渝店 地址：渝北区出口加工区美心红酒广场2号厅 佰饮奥莱海峡路店 地址：南岸区海峡路475路公交站旁 佰饮奥莱蔺市店 地址：涪陵区蔺市美心红酒小镇景区（综合大楼一楼）

跨界商品折扣店金渝店 地址：渝北区出口加工区美心红酒广场3号厅 跨界商品折扣店海峡路店 地址：南岸区海峡路475路公交站旁 跨界商品折扣店蔺市店 地址：涪陵区蔺市美心红酒小镇景区（综合大楼负一楼） 07/08美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN WINE TOWN

MEXIN WINE TOWN 美心红酒小镇 美心红酒小镇是美心集团倾心打造的升级版文旅项目，地处 重庆市涪陵区蔺市街道，位于长江之滨，与千年“君子镇”蔺市 一水对望，并通过多条环线索道延伸至坪上山区广阔的森林 原野和梨香溪广泛的旖旎水域。 美心红酒小镇以红酒产业与人文为意蕴，涵盖主题山地游乐 场、配套文旅特色吃住、特色高速服务区等，并在乡村振兴的 旗帜下，贯穿乡村集市、食品生产、生态康养、红酒卖场以及海 鲜山珍经营等领域；同时以小镇文化区域、跨界猪酒吧驿站、 泡桐村乡村广场、坪上农旅康养基地形成四个垂直高度梯级 景区，在奇特中集聚中西文化内涵之碰撞，在奇异中尽致民俗 传统之演绎，在奇妙中彰显创意夸张之灵性。达成“闹中有静， 静中有趣，趣中有味，味中有忆”的美好感触。 美于心，红于酒，趋于乐，怡于情 ⸺美心红酒小镇就在你身边，期盼你的到来。 09/10美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN Paulownia Village Ecological Vineyard 泡桐村生态葡萄园 美心红酒小镇泡桐村生态葡萄园是美心集团国际贸易产业 链的上游环节之一，是美心红酒产业链上的重要组成部分， 践行“看见乡愁，惠及乡邻”的理念，着力做好农村一二三产 业的融合，以实体经济带动乡邻致富。 The ecological vineyard of Paulownia Village in Maxim’s Red Wine Town is one of the upstream links of Maxim’s international trade industrial chain and an important part of the Maxim’s red wine industrial chain. We will do a good job in the integration of primary, secondary and tertiary industries in rural areas, and use the real economy to drive neighbors to become rich. 美心红酒小镇泡桐村生态葡萄园位于重庆市涪陵区泡桐 村坪上片区，北纬30度左右，恰好是酿酒葡萄最佳纬度的 起点（最佳为30-50度），气候温暖湿润宜人，海拔600多米， 土壤PH值保持在6.5～7.5之间，为高产优质的红酒提供了 保证。 The ecological vineyard of Paotong Village in Meixin Red Wine Town is located in the Pingshang area of Paotong Village, Fuling District, Chongqing. It is about 30 degrees north latitude, which happens to be the starting point of the best latitude for wine grapes (the best is 30-50 degrees), and the climate is warm and humid. At an altitude of more than 600 meters, the pH value of the soil is maintained between 6.5 and 7.5, which provides a guarantee for high-yield and high-quality red wine.

注意：海拔越高，平均气温就越低，这意味着葡萄有更低的潜在酒度和更高的酸度，这两者 可以打造出轻盈、鲜爽型的葡萄酒。海拔越高，气温日变化就会越明显，可以帮助葡萄保持 充足的酸度。凉爽的山风在葡萄园内吹拂，也会增加葡萄酒的鲜爽口感。高海拔使得葡萄园 全年日照时间加长，早晚温差相距加大。光照强，温差加大，葡萄成熟时间增长，颜色更加深 浓，香气更加精致细腻，单宁和结构非常完美。 Note: The higher the altitude, the lower the average temperature, which means that the grapes have lower potential alcohol content and higher acidity, both of which can create light, fresh wines. The higher the altitude, the more obvious the daily temperature changes, which can help the grapes maintain sufficient acidity. The cool mountain breeze blowing in the vineyard will also increase the freshness of the wine. The high altitude makes the vineyards have longer sunshine hours throughout the year, and the temperature difference between morning and evening increases. With strong light, the temperature difference increases, the ripening time of the grapes increases, the color is deeper, the aroma is more delicate and delicate, and the tannins and structure are perfect. 11/12美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN 为什么这里 特别适合 酿酒葡萄的种植 位于北纬30度左右，海拔600多米，适宜酿酒葡萄生长； 气候条件良好，春季葡萄发芽时水分充足，利于生长，成熟时少雨，病虫害少，含糖 度高；更因恶劣天气少，基本无冰雹，不会损伤葡萄皮； 本地土壤适宜葡萄培植，富含酿酒葡萄所需要的钾、镁、铁，酿酒效果佳； 本地日照充足，葡萄成熟度好，酿酒品质高。 ECOLOGICAL VINEYARD PROFILE

HARVEST INTENTIONS OF PICKING 13/14美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN INDUSTRY PLANNING 产业规划 美心红酒小镇泡桐村生态葡萄园依托泡桐村独特的山水田园风光，规划围绕生态农业、红酒酿造、农 业观光、乡村旅游、养生养老等产业综合开发。区域内已种植葡萄近1000亩，计划带动周边农户种植 5000-10000亩。现已引进国际先进的葡萄酒生产技术，完善了集观光、采摘、生产、品味、购买于一体 的产业生态，已形成了年产十万瓶以上的规模。美心红酒小镇泡桐村生态葡萄园的落地，将进一步强 化美心集团国际贸易产业链的纵深。其旨在布局原料供应链，实现原料的本地化，加强美心集团所酿 产品对原料风土特色的保持；同时，“农旅融合发展”计划通过旅游为牵引，带动周边地区的乡村旅游 发展，促进农民增收致富，实现农业强、农村美、农民富的长远目标，为乡村振兴之国策服务。

15/16美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN ORIGIN IMPORTED RED WINE 进口红酒 15.8元起 酒庄直采 / 无中间商 / 平民经济 / 自建卖场无租金 FEATURED SPECIAL BREWS PREMIUM QUALITY

WHY THE WINE TOWN IS THE PRICE OF IMPORTED RED WINE LOW? 为什么红酒小镇的 进口红酒价格低？ 美心红酒小镇的原装进口红酒最便宜的只需15.8元，其他原装 进口红酒的价格也普遍低于普通商场，有的甚至比网上超市 更便宜。 为何红酒小镇的进口红酒价格低？依托美心集团美国、澳大利 亚自有酒庄和分公司优势，通过向当地红酒厂商大量直采，从 而得到近乎工厂价的红酒价格，再加上自有全资国外红酒庄 园，配以美心集团自身成熟的运输物流体系，美心门远销海外 的同时，万吨货轮没有返空，而是满载红酒回国，省去了各类 中间环节，降低了运费，真正达成低价回馈消费者。 17/18美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN WINEMAKING & TASTING MAKE & TASTE 酿酒与品酒

WINE PRODUCTION PROCESS 七分葡萄 三分酿造 HIGH QUALITY & LOW YIELD 19/20美心红酒小镇 MEXIN WINE TOWN

MEXIN WINE TOWN WINEMAKING & TASTING AUTOMATIC FILLING PRODUCTION LINE 全自动灌装生产线 PREMIUM QUALITY

PRODUCT INTRODUCTION 产品介绍 21/22美心红酒小镇 MEXIN WINE TOWN

红酒小镇赤霞珠干红葡萄酒 750m（l 重型瓶）

红酒小镇佳美娜干红葡萄酒 750m（l 重型瓶） 23/24美心红酒小镇 MEXIN WINE TOWN

红酒小镇西拉子干红葡萄酒 750m（l 重型瓶） 西拉葡萄品种的风味，展示出饱满的黑莓和少许的白胡椒气味。 酒体口感丰富，层次分明，带有一些令人愉快的甜美的橡木桶味。 口感丝滑，余味悠长，回味中的单宁相当克制，尽显贵族风范。

红酒小镇加本纳苏维浓葡萄酒 750m（l 重型瓶） 加本纳苏维浓葡萄酒采用了12%的美乐来软化单宁，并增加了复杂性和深度。成品酒 展现了许多典型的凉爽气候特征，黑莓、黑醋栗和少许辣椒的味道。这款酒有着成熟 的黑莓口味，李子与橡木的完美结合，呈现出雪松和雪茄盒的味道。 25/26美心红酒小镇 MEXIN WINE TOWN

WINE CULTURE FESTIVAL 红酒文化节

27/28美心红酒小镇 MEXIN WINE TOWN

美在红酒 心恋小镇 Beauty in red wine heart love town 官方微信公众号 7211 2828023VIP LINE 咨询热线 小镇地址：重庆市涪陵区蔺市街道美心红酒小镇