口腔护理

专研品牌

Brand Introduction

Of Canban

Oral Care

Brand

品牌介绍

01 02 03目 录

CONTENTS

2022

品牌介绍

发展历程

行业地位

渠道布局

股东背景

社会责任

8020计划

未来发展

用户规模

产品矩阵

荣誉奖项

明星代言

Brand Introduction

成立时间 参半集团母公司成立于2015年

品牌简介

参半集团是一家专注于口腔护理领域消费品的集团，旗下拥有参半、CanbanKids、口腔鲨鱼Oralshark等五个品牌。集团母公司成立于

2015年，旗舰品牌参半创立于2018年，品牌创立之初便专注于提供口腔护理的全场景解决方案，目前已经形成了庞大的产品矩阵。参半

旗下产品已覆盖漱口水、牙膏、口腔爆珠、口腔喷雾等多个类目，为用户提供了精细化的口腔护理解决方案。参半引领了口腔护理消费的

快消化趋势，通过推出参半益生菌漱口水重塑了漱口水赛道，扩大了用户人群，为全民口腔健康的目标做出了巨大贡献。2021年全年，参

半大瓶益生菌漱口水销量突破2000万瓶，便携式条状漱口水销量突破3000万条，创造了行业的里程碑。目前，参半已经为3000万用户的

口腔健康保驾护航，参半的最终愿景是服务于10亿国人的口腔健康。

品牌定位 口腔护理专研品牌，专注于口腔护理全场景解决方案

集团介绍

Introduction of Canban Group

Development History

2015/11 2018/3 2019/10 2020/9 2021/2 2021/4

品牌发展史

Development History

2021/7 2021/10 2022/3 2022/8 2022/9

品牌发展史

Development History

Market Status

漱口水类目第一

口腔喷雾类目前十

漱口水类目前十

口腔喷雾类第二

漱口水类目第一

口腔喷雾类目第一

漱口水类目第一

口腔喷雾类目第二

漱口水类目第一

口腔喷雾类目第一

数据来源：淘宝、京东、拼多多数据分别来自于生意参谋、京东商智、拼多多2021年1-9月后台排名；唯品会数

据来自于2021年4-9月后台排名；抖音、快手数据来自于2021年1-12月平台后台数据排名

NO.1

在漱口水行业

排名第一

Canban is a specialist oral care brand. The mission of the

brand is to provide full-scale oral care products and

solutions to the consumers in China.

The company was founded in 2015 and now has covered

products from mouthwash, toothpaste to oral spray, serving

the oral health of over 30 million people.

漱口水类目第一

口腔喷雾类目第一

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

KKV WOW COLOUR

User Base

USER BASE

NUMBER EXCEEDS

30 MILLION

Canban is a specialist oral care brand. The company

was founded in 2015 and now has covered products

from mouthwash, toothpaste to oral spray, serving

the oral health of over 30 million people.

参半口腔护理产品累

计为3000万用户提

供了口腔护理服务

USER BASE 用户规模

USER BASE 用户规模

累计销售超过

2000万瓶

参半益生菌漱口水

累计销售超过

1亿条

参半便携漱口水

累计销售超过

1200万支

参半口气清新喷雾

累计销售超过

1500万支

参半牙膏系列

USER BASE 用户规模

累计销售超过

500万片

参半炫白牙贴

累计销售超过

7000万根

参半牙线系列产品

累计销售超过

500万把

参半牙刷系列产品

累计销售超过

800万盒

参半口气清新爆珠

Product Matrix

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

^指抵抗口腔中糖产酸引起的牙釉质侵蚀 *指成分中透明质酸钠

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Honours and Awards

2022域见超新星

年度品牌

腾讯

2021年度天猫金妆奖

年度高光新品牌

天猫

2021深圳高成长

企业Top100

深圳市企业评价协会

2020深圳医疗健康

领域企业30强

深圳广播电影电视集团

深圳市科技创新委员会

新消费Growth50

年度潜力品牌榜

第一财经

新国货50

企业榜单

毕马威

2021 WISE

消费新势力榜

36氪

星蝉奖

年度新锐品牌

蝉妈妈

2021中国跨时代消费

创新发展企业Top50

创业邦

中国创投金鹰奖

年度新锐企业

证券时报

真榜 · 中国科创品牌Top100

消费科技品牌Top10

铅笔道

VCON星创奖

年度最具社会责任公益品牌

VCON

参半的

荣誉奖项

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

新消费品牌

INNERPOWER Top50

Morketing

2021创业邦100

未来独角兽

创业邦

星球奖2021

年度新消费

品牌星球

Future FMCG

未来美力Top20

决策者零售研究院

天猫新品创新中心

赞新品牌

年度超级单品

有赞 x 新榜

2021新消费品牌

未来独角兽Top100

蓝鲨消费

新妆大赏

年度人气个护大奖

C2CC传媒

2021中国最具价值

新品牌榜单

浪潮新消费

2022数字新消费榜单

个护高成长品牌榜

第一新声 & 天眼查

2021新消费品牌

未来独角兽Top100

三声

2021最具投资价值企业榜单

消费赛道最具投资价值Top30

铅笔道

2021亿邦未来零售大会

新消费 成长Top100

亿邦动力

参半的

荣誉奖项

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

天猫宝藏新品牌

Top100潜力新品牌

阿里妈妈营销中心

2021中国新消费发展

洞察暨品牌力榜单

亿欧

年度人气品牌奖

年度最佳新国货品牌

TopDigital

2021年度新锐公司

2021年度创新设计品牌

窄播

中国新品牌

美妆个护Top榜

消费界

2020年度

口腔护理品牌

品观

2021年度

新锐品牌

京东

2021国潮

新风尚品牌榜

观潮新消费

2021消费新势力

Top100榜单

创业黑马

2021中国化妆品趋势

大会十佳新锐品牌

青眼

2021美伊年度

优质内容大奖榜单

CBE中国美容博览会

瑞丽25周年

美力觉醒影响力大奖

瑞丽 Rayli

参半的

荣誉奖项

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

参

半

品

牌

代

言

人

赵

露

思

Oral Care

Brand

明星代言

参半品牌代言人

CANBAN ORAL CARE PROFESSIONAL BRAND

FOCUS ON ORAL CARE FULL SCALE SOLUTIONS

参半品牌口腔代言人

CANBAN ORAL CARE PROFESSIONAL BRAND

FOCUS ON ORAL CARE FULL SCALE SOLUTIONS

｜

参半品牌口腔代言人

CANBAN ORAL CARE PROFESSIONAL BRAND

FOCUS ON ORAL CARE FULL SCALE SOLUTIONS

Background of Shareholders

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Social Responsibility

参半的

公益行动

Canban Public Welfare Activities

参半向河南官方捐赠物资平台【郑州慈善总

会】捐赠价值100万元的洗漱刚需用品，驰

援救灾前线。

2021年7月

Canban Public Welfare Activities

参半参半联合了“宝贝回家”志愿者协会，

通过每年2000万个物流纸箱的传播，助力

失踪儿童寻找亲人，帮助失散家庭团圆。

2022年起

Canban Public Welfare Activities

参半向【吉林省青少年发展基金会】，捐赠

了价值100万元的洗漱刚需用品，支援抗疫

前线。

2022年3月

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban Public Welfare Activities

３·８国际妇女节，参半发起了『致敬战“疫”

花木兰』的主题活动，并向【深圳市巾帼志

愿者协会】、【海山街道海涛社区工作站】

等抗疫工作点捐赠了近百万口腔护理产品。

2022年3月

Canban Public Welfare Activities

参半公益赞助深圳市天使家园特殊儿童关

爱中心发起【天使宝宝创意绘画征集活

动】，捐赠2000份口腔护理物资及万元善

款，呼吁社会关爱特殊儿童。

2022年4月

Canban Public Welfare Activities

参半与中国邮政、沙漠邮局联名限量公益礼

盒1000份全部售罄，参半根据活动每售出一

份礼盒向沙漠公益组织捐款10元，共计捐赠

10000元善款用于沙漠绿色锁边林的建设。

2022年4月

参半的

公益行动

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Canban Public Welfare Activities

参半公益走进都江堰市特殊学校，向学校

捐赠了2000份口腔护理物资，呼吁社会

关爱特殊儿童，助力特殊儿童健康成长。

2022年9月

Canban Public Welfare Activities

9月5日，四川省甘孜藏族自治州泸定县发

生6.8级地震，受灾严重。面对灾情参半公

益联合成都市慈善总会向四川地震灾区捐

赠150万元刚需洗漱物资，驰援救灾前线。

2022年9月

Canban Public Welfare Activities

9月20日，参半公益向江苏省淮安市口腔医

院捐赠近百万口腔护理物资，用于公益事业。

号召共同关注口腔健康，践行“8020计

划”，积极支持口腔医疗事业发展。

2022年9月

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash, 参半的

toothpaste to oral spray, serving the oral health of over 30 million people. 公益行动

致力于让每个中国人到80岁

都拥有20颗健康的牙齿

背景：8020，即世界卫生组织(WHO)对牙齿健康的标准，即

80岁的老人至少应有20颗能够正常咀嚼食物，不松动的牙齿

参半公益

助未来

* 该计划将于2022年第四季度正式开启，未来每一年，参半会为至少10个

贫困地区资助洗漱物资，持续开展口腔健康相关的公益行动。

参半

8020计划

920全国

爱牙日

2022年第34个全国爱牙日

参半作为新锐口腔护理品牌代表，旗下益生菌漱口水产品被人民日

报特邀收录于其制作的第34个全国爱牙日科普视频内。

由人民日报客户端、人民日报微博联合参半共同发布视频及相关活

动物料，人民日报对参半进行了两篇深度报道，肯定了参半在全民

口腔健康道路上的努力和贡献。

联合科普视频截图

人民日报

合作项目

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

人民日报报道截图

2022年9月参半正式与拥有88年益生菌生产经验的拉曼公司拉曼人类

营养部门（简称LHS）签约建立「口腔微生态联合实验室」。

实验室将深入研究国人的口腔护理习惯及需求，在优质益生菌的培养

和使用上进行深度合作，将获得药品GMP和USP的GMP认证全球最高

标准益生菌成分应用到参半产品中，让更多的中国消费者能够享受高

品质的国货产品。

参半与拉曼集团

达成战略合作

加拿大拉曼集团

战略合作

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

2022年9月参半集团正式与北京大学深圳医院签订联合实验室合作协

议，将合作建立“北京大学深圳医院-参半口腔创新研发联合实验室”。

联合实验室以口腔预防领域的相关研究为工作重点，目标将口腔领域

的科技创新及科研成果应用到参半产品中，让更多的中国消费者能够

享受高品质的国货产品。

参半与北大深圳医院

达成战略合作

北京大学深圳医院

战略合作

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.